2009
DOI: 10.1509/jimk.17.3.21
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Key Factors for Successful Export Performance for Small Firms

Abstract: What key factors result in superior export performance for small firms from small countries? Drawing on the internationalization process model and organizational learning theory, the authors hypothesize and find that (1) emphasizing international sales while (2) restricting exports to a few foreign markets results in superior perceived export performance for the sample of small firms from Greece and several Caribbean countries. Emphasizing international sales while focusing on a few markets enables small firms… Show more

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Cited by 196 publications
(168 citation statements)
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References 83 publications
(160 reference statements)
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“…Firms can achieve good performance in international markets as long as they implement exporting strategies consistent with their resources (Pla-Barber and Alegre, 2007). Export managers in small firms are recommended to concentrate on fewer markets to improve export performance (Brouthers et al, 2009), while those in large firms are encouraged to expand the number of different export markets in their portfolio (Diamantopoulos et al, 2014).…”
Section: Managerial Implicationsmentioning
confidence: 99%
“…Firms can achieve good performance in international markets as long as they implement exporting strategies consistent with their resources (Pla-Barber and Alegre, 2007). Export managers in small firms are recommended to concentrate on fewer markets to improve export performance (Brouthers et al, 2009), while those in large firms are encouraged to expand the number of different export markets in their portfolio (Diamantopoulos et al, 2014).…”
Section: Managerial Implicationsmentioning
confidence: 99%
“…Value creation activities in international businesses are dependent on the embedded knowledge within a firm. This knowledge is linked to foreign opportunities and expertise in foreign markets (Brouthers et al 2009). According to Johanson and Vahlne (2009), the most critical knowledge for internationalizing firms is knowledge of the foreign market, which is acquired through their experience in the foreign market.…”
Section: Literature Reviewmentioning
confidence: 99%
“…From this perspective, exporting is viewed as a process of learning and knowledge accumulation during which the company identifies and exploits opportunities abroad (Li et al, 1998;Ling-Yee, 2004;Brouthers et al, 2009). Firms that learn efficiently from their experience are able to export faster and with fewer mistakes.…”
Section: Conceptual Framework and Hypothesesmentioning
confidence: 99%