Key factors influencing the online buying decision when purchasing products in specific product categories

Rudansky-Kloppers, Sharon

doi:10.1080/20421338.2016.1258026

Cited by 9 publications

(8 citation statements)

References 13 publications

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“…In addition, respondents between 18 -30 years (M = 3.67, n = 31) tend to attach value to perceived components of security during online shopping as opposed to respondents between 31 -35 years (M = 3.08, n = 25). Previous study (Rudansky-Kloppers, 2016) indicated that respondents between 18 -30 years seemed to be not so financial stable as the respondents between 36 -45 years, which explain the younger generations' tendency to buy less online.…”

Section: Demographic Factors and Attributes Influencing Online Shoppingmentioning

confidence: 88%

“…Older consumers participate in online shopping in contrast to the younger consumers. Rudansky-Kloppers (2016) found that the age groups that participated in online shopping were the older generation, 48.6% were between the 30 to 49 years followed by 21.6%. 50 to 64 years and the least were the younger Generation at 19.8% between 18 and 19 years.…”

Section: Demographic Factors and Attributes Influencing Online Shoppingmentioning

confidence: 99%

“…Since its introduction in the early 1990s, the concept of online shopping has revolutionized how consumers shop (Rudansky-Kloppers, 2016) and therefore there is a need to understand how online consumer behave (Fayad & Peper, 2015). Globally consumers differ; as a result, their behaviour towards online shopping similarly varies.…”

Section: Introductionmentioning

confidence: 99%

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Which consumer attributes influence South African consumers to shop online

Makhitha¹,

Scheers²,

mogashoa³

2019

JBRMR

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Technology advances such as Internet have changed consumers shopping behaviour and increased South Africa consumers online shopping in the last few years. The purpose of this research paper was to determine the consumer attributes that influence online shopping behaviour of South African consumers. The paper determines whether consumer attributes influencing online shopping differ across consumer demographic factors and frequency of purchase. Online shopping has been a topic of interest for many researchers in SA and globally. As online shopping gain momentum among consumers, it is important for online retailers to understand what influence consumers to shop online. This is more important for developing countries such as SA. The population for the study was SA consumers who have internet access. A convenience sampling method was used to reach 104 respondents in SA. Data was analyzed using SPSS version 24. Various statistical analysis such as descriptive statistics, factor analysis and Anova were used. The findings of the study revealed that consumers attributes: perceived ease of use, perceived usefulness and security have an influence on their online shopping behaviour. The conducted research also established that age of consumers, significantly influence on online shopping while gender, income and education level have no significant influence towards online shopping consumer behaviour. The attributes differ across the frequency of purchase with those frequently buying attaching more value to perceived ease of use and perceived usefulness of online shopping.

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Section: Demographic Factors and Attributes Influencing Online Shoppingmentioning

confidence: 88%

Section: Demographic Factors and Attributes Influencing Online Shoppingmentioning

confidence: 99%

See 1 more Smart Citation

Which consumer attributes influence South African consumers to shop online

Makhitha¹,

Scheers²,

mogashoa³

2019

JBRMR

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“…Existing studies also reported conflicting findings with some reporting age to have influence towards online shipping (Makhitha 2014;Makhitha et al 2019;Rudansky-Kloppers 2016), while others reported that age has no influence towards online shopping (Kim 2006).…”

Section: --mentioning

confidence: 99%

The influence of demographic factors on perceived risks affecting attitude towards online shopping

Makhitha

Ngobeni

2021

SA Journal of Information Management

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Background: Online shopping adoption has been rising in South Africa (SA). However, there is still a large majority of consumers who are not buying online because of certain risks associated with online shopping. This is despite the fact that internet adoption has increased and is widely accessible by the majority of South African consumers.Objectives: The purpose of this study was to determine the risk factors that influence consumers’ attitude towards online shopping in SA. Furthermore, the study aimed to determine whether demographic factors influence the risk factors of consumers’ attitude towards online shopping in SA.Method: A survey was conducted at two shopping malls in Gauteng, SA, targeting online consumers. A convenience sampling method was used to reach the respondents.Results: The study found that privacy and security risks have more influence on consumers’ attitude towards online shopping. Furthermore, the study found no moderating effect of gender on the relationship between risks and attitude towards online shopping. Age was found to have a moderating effect on the relationship between product, security and privacy risks and attitude towards online shopping; however, not on the relationship between product risk and attitude towards online shopping.Conclusion: In conclusion, privacy and security risk factors have more influence on consumer attitude towards online shopping. Gender was found to have no moderating effect on the relationship between risk factors and attitude towards online shopping, whilst age had a moderating influence on relationship between privacy and security, as well as product factors and attitude towards online shopping. Marketers can address product concerns if they were to succeed online and to draw more customers to shopping online.

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“…It is influencing consumers' and companies' daily lives, and it is becoming a focal point for shopping, advertising, and business management activity. The concept of online shopping has revolutionized how consumers shop [2], so it is necessary to understand how online consumers behave [3]. This revolution brought about changes that resulted in the development of new consumer habits and behaviors in a digital environment [4], which are viewed as opportunities that online businesses must seize.…”

Section: Introductionmentioning

confidence: 99%

Managing Consumers and Employees through Digital Services

Zelenović¹,

Zelenović²

2022

Sustainability

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Creating sustainable and effective management strategies is one of the main goals for companies in today’s digitalized world. To achieve that, companies need to understand the social capital for which the strategies will be generated, especially regarding work output, which will in this case refer to digital services. Consequently, the goal of this paper was to point out the connection between social capital and digital services. Satisfaction, self-assessment, and self-esteem of online consumers and employees in digital sales were investigated, with regard to digital services. The survey involved 113 employees in digital sales and 275 online consumers. Results obtained through factor and regression analysis indicated the importance of managing consumers and employees (i.e., social capital) while they formed relationships with digital services. Online consumer satisfaction and self-esteem need to be taken into account when formulating strategies. For employees, self-esteem is the key component. Self-assessment from both sides proved to have no connection with digital services.

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Key factors influencing the online buying decision when purchasing products in specific product categories

Cited by 9 publications

References 13 publications

Which consumer attributes influence South African consumers to shop online

Which consumer attributes influence South African consumers to shop online

The influence of demographic factors on perceived risks affecting attitude towards online shopping

Managing Consumers and Employees through Digital Services

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