2021
DOI: 10.5377/nexo.v34i01.11312
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Key vectors of personnel marketing development: finding a balance between marketing and HR management from the perspective of cognitive modeling

Abstract: Human resources management remains an important area of modern enterprise strategy, as the role of personnel increases in high-tech production, and the highest requirements are placed on competencies. The goal of personnel-marketing is to influence the choice of profession and place of work. Labor carrier-the buyer evaluates and makes a decision about choosing a workplace depending on how much the workplace actualizes his ability to work and meets his expectations as an employee. Discussion. Note that the choi… Show more

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