Direct synthesis of phenol by hydroxylation of benzene with H 2 O 2 over the vanadium-substituted heteropolymolybdic acid catalyst was investigated at 70°C. H 2 O 2 was used as an oxidant while 36 wt.% MeCO 2 H was employed as the solvent. After 100 min the selectivity for phenol was 93% and the yield of PhOH was 10.1%. The catalyst was characterized by elemental analysis, thermal gravimetric analysis, infrared spectroscopy, u.v.-vis spectroscopy, X-ray diffraction, and 31 P-n.m.r. and 51 V-n.m.r. techniques. The experimental conditions such as reaction temperature, the amounts of H 2 O 2 and catalyst were explored. The as-prepared phenol could be separated by column chromatography and was characterized by infrared and mass spectrometry.