Kiosks expansion in the foodservice industry: Integrated technology acceptance model including personal innovativeness, self-efficacy, enjoyment, and customer satisfaction

Seo, Kyung-hwa

doi:10.24992/kjht.2021.10.30.07.73

Cited by 4 publications

(2 citation statements)

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“…그러나 기술수용모델은 다른 핵심 변수들의 발견을 제한하는 한계를 드러내었으며 [6] [11]. 또한 외식산업에 도입이 확대되고 있는 키오스크 서비스를 대상으로 한 연구에서도 혁신성이 높은 소비자는 키오스크 사용에 재미를 느끼는 지각된 즐거움이 높아지는 것이 확인되었다 [17]. 따라서 개인 혁신성은 확장된 기술수용모델의 신념변수들에 유의한 영향을 미치고 있음을 알 수 있다.…”

Section: 서론unclassified

“…모바일 배달 앱 서비스 이용에 대한 사용자의 개인 혁신성은 지각된 용이성과 지각된 즐거움에 긍정적인 영향을 미침이 확인되었다 [24]. 키오스크 또는 영상통화 서비스와 같은 신기술의 사용의도에 관한 연구에서 개인 혁신성은 지각된 즐거움에 영향을 미치고 있음이 밝혀졌다 [17] [25]. 모바일 커머스를 이용하는 소비자의 혁신성은 이용자의 지각된 용이성, 지각된 유용성, 지각된 즐거움 등을 통해 서비스의 수용에 정(+)의 영향을 미치는 것으로 나타났다 [26].…”

Section: 개인 혁신성 지각된 용이성 지각된 유용성 및 지각된 즐거움unclassified

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A Study on Continuous Use Intention of Travel Platform in China: Application of Extended Technology Acceptance Model

Pan,

Choi,

Jun

2023

APJCRI

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Recently, travel platform companies are growing by combining advanced ICT technology with the travel industry. The growth of these companies reflects consumers' high interest in the platform. It will be necessary to understand the consumer's acceptance process for new technologies such as platform. This study aimed to study variables that affect consumers' continuous intention to use Xiaohongshu, a Chinese travel platform company. To this end, the ETAM(extended technology acceptance model) was applied to identify the structural relationship between variables that affect the intention to continue use. The survey method was collected through a convenience sampling method through a Chinese online survey company in consideration of the COVID-19 situation. An online survey was conducted on Chinese consumers who had experience using the Xiaohongshu service, and a total of 334 questionnaires were collected. As a result of empirical analysis, first, the user's personal innovation had a significant positive effect on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, perceived ease of use had a significant positive effect on perceived usefulness and perceived enjoyment. Third, perceived ease of use, perceived usefulness, and perceived enjoyment were all found to have a positive effect on continuous use intention. Finally, based on the analysis results, this study aims to present implications that can improve the intention to use of travel platforms.

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Section: 서론unclassified

Section: 개인 혁신성 지각된 용이성 지각된 유용성 및 지각된 즐거움unclassified