ZMES
 2020
DOI: 10.7251/blczr0120027d
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Komuniciranje Kao Dop Preduzeca

Svetlana Dusanic Gacic1,
Zorana Agić2

Abstract: Nacin da se preduzece izdvaja od drugih jeste da efikasno komunicira sa stejkholderima. Po- zicioniranje na trzistu je od velike vaznosti, zbog cega preduzeca moraju uloziti dodatne na- pore u promociju. Kvalitetno i transparentno korporativno izvjestavanje jepreduslov efikasnog funkcioniranja trzista kapitala.

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