Komunikasi Pemasaran Perum Perhutani Dalam Promosi Ekoturisme Kawah Putih

Wijaksono, Dimas Satrio

doi:10.25124/liski.v4i2.1507

Cited by 3 publications

(2 citation statements)

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“…Promosi merupakan kegiatan yang ditujukan untuk mempengaruhi konsumen agar mereka dapat menjadi kenal agar produk yang ditawarkan oleh perusahaan kepada mereka dan kemudian mereka menjadi senang lalu membeli produk tersebut (Gitosudarmo dalam Rina, 2019). Selain itu promosi atau yang lebih sering disebut dengan komunikasi pemasaran merupakan kegiatan pemasaran produk objek wisata dengan menggunakan teknik-teknik komunikasi yang bertujuan untuk memberikan informasi pada orang banyak agar tujuan pengelola tercapai yaitu terjadinya peningkatan pengunjung (Wijaksono, 2018).…”

Section: Pendahuluanunclassified

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Putri¹

2019

LISKI

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Instagram merupakan media sosial yang memiliki kekuatan visual. Dengan kekuatannya ini, banyak pihak baik individu maupun organisasi menggunakannya untuk menarik perhatian masyarakat dengan informasi yang disampaikan. Penggunaan media sosial Instagram merupakan salah satu langkah dari pihak Museum Geologi Bandung dalam menjalankan strategi komunikasi pemasaran. Tujuan penelitian ini yaitu ingin mengungkapkan bagaimana strategi pesan komunikasi pemasaran Museum Geologi Bandung melalui media sosial Instagram @geomuzee. Metode yang digunakan oleh peneliti dalam penelitian ini adalah metode kualitatif deskriptif. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data observasi, dokumentasi dan studi kepustakaan. Teknik Pengumpulan data dengan cara mengambil postingan dari akun Instagram yang diduga mengandung strategi komunikasi pemasaran. Teori yang digunakan dalam penelitian ini adalah strategi komunikasi pemasaran khususnya strategi penyusunan pesan melalui media sosial. Hasil penelitian ini meliputi bagaimana isi informasi komunikasi dan bentuk kreatif pesan yang tersampaikan dalam akun Instagram @geomuzee periode Februari hingga Juli 2019.

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Section: Pendahuluanunclassified

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Putri¹

2019

LISKI

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“…Oleh karena itu strategi komunikasi pemasaran menjadi begitu penting dalam menyampaikan pesan kepada para customer atau khalayak agar apa yang menjadi tujuan dari Kedai Kopi Inspirasi dapat tercapai dan tersebut dapat tersampaikan dengan efektif, akurat dan tepat sasaran. Dalam strategi komunikasi pemasaran, tentunya seorang pemasar harus mampu melakukan teknik-teknik komunikasi yang baik dan unik agar dapat memberikan informasi baru kepada pada khalayak demi terjadinya peningkatan jumlah kunjungan atau pembelian (Wijaksono, 2018).…”

Section: Introduction †unclassified

Coffee Shop Marketing Communication Strategy to Increase Sales (Case Study at Kedai Kopi Inspirasi Bogor)

Fatah

Santosa

2023

daengku j. hum. soc. sci. innov.

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Kedai Kopi Inspirasi is a well-known coffee shop in Bogor Regency, as shown by the high number of visitors and exposure in various local media as one of the recommendations for coffee shops in Bogor Regency. The purpose of this research is to discover how Kedai Kopi Inspirasi may use marketing communication strategies to boost customer sales and visits in the midst of fierce competition in the present coffee shop business. The data for this research was collected through interviews with the owners and management of Kedai Kopi Inspirasi observation, and literature reviews. The theory used for this research is Integrated Marketing Communication with a Promotion Mix. Based on data analysis, it was found that Kedai Kopi Inspirasi had implemented a marketing communication strategy as part of their promotional strategies, utilizing advertising, personal selling, sales promotion, and public relations strategies to raise brand awareness, which resulted in higher customer visits and purchases. In order to attract customers in the Jabodetabek area, Kedai Kopi Inspirasi performs social media marketing. In addition, personal selling is conducted through engaging with customers as a type of service in order to encourage up-selling in every interaction. Sales promotions are performed by offering special deals on specific holidays. Simultaneously, Kedai Kopi Inspirasi works to approach particular groups and organizations for public relations purposes and may later take part in an event to attract potential customers

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Recommendations for the initiation of agro-tourism establishment in Hujungtiwu Village, Panjalu District, Ciamis Regency

Utomo

Sudomo

Suhaendah

2021

IOP Conf. Ser.: Earth Environ. Sci.

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Hujungtiwu village has several attractive features such as agricultural and agroforestry commodities, mountainous scenery with Gunung Sawal as the background, and location in high altitude with cool climate and cold water. This potential plus the fact that many youth were laid off due to COVID-19 pandemic awake villagers to develop a new tourist village with agro tourism concept. Through focus group discussion, field observation, and field survey in other tourist destinations in Gunung Sawal Region to see the trend of tourism in this region, data were collected. The data then descriptively analyzed to map the detail potentials, opportunities, and challenges, in order to propose strategies to start the development of a tourist village. The role of village government is important in allocating village funds for this project, such as creating a village owned enterprise (BUMDES), capacity development of tourism activist actors, starting a small-scale business i.e. café that is currently experiencing a positive trend in Gunung Sawal Region. Too massive development will pose a high risk, given that village funds are also needed for purposes other than developing tourist destinations, especially during the ongoing COVID-19 pandemic. The essence of the initial development of this tourist spot is to introduce new tourist sites to the wider community and introduce rural communities to the management of a tourist destination, while waiting for the process of developing new entrepreneurial capacities. If the community response is good, business expansion that emphasizes more on the core business of agro tourism can be started little by little.

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Komunikasi Pemasaran Perum Perhutani Dalam Promosi Ekoturisme Kawah Putih

Cited by 3 publications

References 0 publications

Untitled

Untitled

Coffee Shop Marketing Communication Strategy to Increase Sales (Case Study at Kedai Kopi Inspirasi Bogor)

Recommendations for the initiation of agro-tourism establishment in Hujungtiwu Village, Panjalu District, Ciamis Regency

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