Konsekvenser av målstyring i kunsten

Abstract

Denne fil er hentet fra Handelshøyskolen BIs åpne institusjonelle arkiv BI Open Archive http://brage.bibsys.no/bi Den inneholder akseptert og fagfellevurdert versjon av artikkelen sitert under. Den kan inneholde små forskjeller fra den originale pdf-versjonen publisert i tidsskriftet.

Exchange and negotiation of value when symphonic music is marketed as a commodity

“…Furthermore, representing the music in the context of an exercise session is a way to further stress the functional aspects of music listening. According to Sigrid Røyseng et al (2017), this can be understood as a strategy in the struggle for legitimacy at a time when artistic value is contested as a consequence of increased demands for economic viability. However, when the music is combined with aesthetic attributes in the form of an 18th-century costume, it is constructed as something more than just its basic function.…”

“…The audience is also offered a lifestyle that can be perceived as attractive by the modern, contemporary person (Nealon, 2018). Moreover, the linking of social responsibility and sustainability issues with music can also be understood as invoking utilitarian ideas, which according to Røyseng et al (2017) are considered a central foundation of the neoliberal economic governance model.…”

“…According to research conducted in Norway, this challenges and weakens the artistic autonomy of cultural institutions. At the same time, however, it is emphasized that this neoliberal governance can also lead to the development of new artistic strategies (Røyseng, et al, 2017). As Timothy D. Taylor (2016, p. 9) puts it: 'just because something is a commodity doesn't mean it is somehow debased', and moreover, 'commodities are never "simply" commodities.…”