Konsumen Muslim: Pengetahuan Produk Halal dalam Keputusan Pembelian Makanan

Musthofa, Ariezal; Burhanudin, Burhanudin

doi:10.24090/ej.v9i1.4693

Cited by 9 publications

(9 citation statements)

References 22 publications

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“…Technological developments have had a big impact on the proliferation of industries that provide the needs of human life by prioritizing practical and easy principles. In the midst of these conditions, Muslim consumers must have adequate knowledge about halal products in fulfillment of religious orders to only consume halal products [34].…”

Section: Content Of Islamic Financial Literacy Education From Al-ghaz...mentioning

confidence: 99%

Islamic Financial Literacy Education: Study of Al-Ghazali's Thought

Faizah,

Rini,

Farihah

2024

IJMI

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Islamic financial literacy is a skill that must be possessed by all levels of society in the midst of developments in this era that offer a variety of products that attract consumer interest. Islam as a comprehensive religion has built character values in terms of Islamic financial literacy. Imam Al-Ghazali, as one of the figures in Islamic education, expressed thoughts about the content of Islamic financial literacy in his works. This article aims to examine Imam Al-Ghazali's thoughts regarding the concept of Islamic financial literacy education including material content and educational methods. The research uses a descriptive qualitative approach with literature study. The results of the research show that the content of Imam Al-Ghazali's Islamic financial literacy education emphasizes the formation of character who obeys the commands of Allah SWT through controlling one's desires. This character includes awareness of the purpose of Allah SWT in providing wealth for humans, paying attention to the principle of halal wealth, using wealth according to needs, not just lustful desires, and spending wealth simply. Islamic financial literacy can be instilled in students through the ibroh method or learning from past experience, example, storytelling and habituation.

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Section: Content Of Islamic Financial Literacy Education From Al-ghaz...mentioning

confidence: 99%

Islamic Financial Literacy Education: Study of Al-Ghazali's Thought

Faizah,

Rini,

Farihah

2024

IJMI

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“…Because consumers know and believe that the products they consume will help meet their needs and can build consumer confidence in products and understand products that will increase repurchase intentions which allow purchasing decisions to emerge (Pamungkas et al, 2021). Basically, consumers have their own perceptions of halal and haram products (Musthofa & Buhanudin, 2021). Knowledge of halal items is important for Muslim consumers because consumers can choose whether to accept or reject a product in the purchasing decisionmaking process (Musthofa & Buhanudin, 2021).…”

Section: Knowledgementioning

confidence: 99%

“…Basically, consumers have their own perceptions of halal and haram products (Musthofa & Buhanudin, 2021). Knowledge of halal items is important for Muslim consumers because consumers can choose whether to accept or reject a product in the purchasing decisionmaking process (Musthofa & Buhanudin, 2021). The concept of halal is highly appreciated because halal products are considered healthier, cleaner and tastier (Ken Sudarti & Rio Dananto Lazuardi, 2018).…”

Section: Knowledgementioning

confidence: 99%

Antecendents of Costumer's Purchasing decisions on Halal Cosmetics in Indonesia

Kartika,

Santoso,

Kristiyana

2023

JIEI

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The aim of this study was to assess the impact of attitudes, religiosity, knowledge, and environment on purchasing decisions for halal cosmetic products in Indonesia. The participants of this study are Indonesians who purchase halal cosmetic products. The number of samples collected in this study were 200 respondents. The method of determining respondents used a non-probability sampling method in the manner of accidental sampling. The kind of data used in this study is primary data obtained using the online questionnaire method using Google Forms. The method of analysis of this research is SEM with AMOS software tools. According to the findings of this study, attitudes have a significant positive impact on the decision to purchase halal cosmetics in Indonesian adolescents. Meanwhile, Religiosity, Knowledge and Environment have no discernible impact on the purchasing decision halal cosmetics for Indonesian teenager. The limitations of this study are that there are 4 independent variables used and only 1 variable that influences purchasing decisions. This study the data generated was only based on a questionnaire based on perceptions of respondents' answers via Google Froms so that conclusions could be drawn from the data collected through dissemination via Google Forms without direct interviews and observation with the parties involved.

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“…Informasi yang akurat tentang jumlah perusahaan yang memproduksi produk halal harus terus diperbarui serta memberikan tindakan yang lebih berat kepada pengusaha yang menggunakan logo dan merek Islam secara curang untuk memberi efek jera (Nor Aini Haji Idris & Mohd Ali Mohd Noor, 2013). Upaya juga harus dilakukan untuk meningkatkan jumlah pengusaha Muslim untuk memasuki pasar yang luas karena sejauh ini hanya kurang dari 16 persen pengusaha Muslim yang mendapatkan logo BPJPH-LPH LPPOM MUI ini untuk bisnis mereka (Musthofa & Buhanudin, 2021). Untuk memastikan persaingan yang lebih besar di masa depan, BPJPH-LPH LPPOM MUI juga harus memastikan bahwa logo tersebut mendapat pengakuan dari dunia Islam lainnya.…”

Section: Pasar Makanan Halalunclassified

Tantangan dan Strategi Pemasaran Produk Halal di Indonesia

Nizar

Rakhmawati²

2022

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The purpose of this study is to describe the challenges and marketing strategies of halal products produced by small and medium enterprises in Indonesia. The method used is a qualitative literature review method with primary data sources from interviews with BPJPH-LPH LPPOM MUI, East Java UMKM Service, UKM Service in 5 Regencies and Cities, namely Pasuruan Regency, Malang City, Batu City, Probolinggo City and Sidoarjo, while secondary data were obtained from supporting research documents, including journals, MUI performance reports, Seminar studies, and research reports, collecting data using observations, interviews, and documentation. The findings of this study are the need for small businesses to always follow the activities held by the government, always be active in government programs, pay attention to brands, improve promotions, participate in increasing e-commerce, and improve distribution. The limitation of the research is that it is only conducted in 5 regencies and cities, besides that the object of research is only small businesses or SMEs of food and beverage, and it is hoped that further research will expand research objects such as tourism, fashion, and hotels. The implication of this research is that it is hoped that entrepreneurs can immediately take care of halal certificates, because now people are starting to believe in the halalness of a product. __________________________________________ Tujuan penelitian ini untuk mendeskripsikan tantangan dan strategi pemasaran produk halal yang dihasilkan oleh usaha kecil menengah di Indonesia. Metode yang digunakan menggunakan metode kualitatif literatur review dengan sumber data primer dari wawancara dengan BPJPH-LPH LPPOM MUI, Dinas UMKM Jawa Timur, Dinas UKM di 5 Kabupaten dan Kota, yaitu Kabupaten Pasuruan, Kota Malang, Kota Batu, Kota Probolinggo dan Sidoarjo, sedangkan data sekunder diperoleh dari dokumen pendukung penelitian, diantaranya jurnal, laporan kinerja MUI, Kajian Seminar, dan Laporan penelitian, pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Temuan penelitian ini adalah perlunya usaha kecil selalu mengikuti kegiatan yang diadakan pemerintah, selalu aktiv dalam program pemerintah, mempehatikan merek, memperbaiki promosi, turut serta dalam peningkatan e commerce, dan memperbaiki distribusi. Keterbatasan penelitian hanya dilakukan di 5 kabupaten dan kota, selain itu obyek penelitian hanya usaha kecil atau UKM makanan dan minuman, dan diharapkan untuk penelitian selanjutnya memperluas obyek penelitian seperti wisata, feshion, dan hotel. Implikasi penelitian ini diharapkan pengusaha dapat segera mungkin mengurusi sertifikat halal, karena sekarang masyarakat mulai percaya kepada kehalalan suatu produk.

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Konsumen Muslim: Pengetahuan Produk Halal dalam Keputusan Pembelian Makanan

Cited by 9 publications

References 22 publications

Islamic Financial Literacy Education: Study of Al-Ghazali's Thought

Islamic Financial Literacy Education: Study of Al-Ghazali's Thought

Antecendents of Costumer's Purchasing decisions on Halal Cosmetics in Indonesia

Tantangan dan Strategi Pemasaran Produk Halal di Indonesia

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