Konsumentenverhalten

Kroeber-Riel, Werner; Gröppel‐Klein, Andrea

doi:10.15358/9783800646197

Cited by 159 publications

(64 citation statements)

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“…individual internal processes, such as knowledge, involvement, perceptions, preferences, intentions, motivations, attitudes, values, and emotions, are decisive for consumer behavior (Kollmuss & Agyeman, 2002;Kroeber-Riel, Weinberg, & Gröppel-Klein, 2009;Solomon, Bamossy, Askegaard, & Hogg, 2010). In this research, the emphasis was placed on values, knowledge, involvement, and PCE, in addition to socio-demographic indicators.…”

Section: Measuring Values Knowledge Involvement and Perceived Consmentioning

confidence: 99%

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Zander¹,

Feucht²

2017

Journal of International Food & Agribusiness Marketing

145

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Sustainability of increasing relevance also for seafood markets. The aim of this contribution is to analyze consumer preferences and their willingness to pay (WTP) for different sustainability claims, and to identify consumer segments according to their WTP. The contingent valuation method was applied to elicit consumers' WTP in eight European countries. The WTP varies between seven and almost 20%, depending on attribute and country. Three consumer groups become apparent: the largest group without any additional WTP, a smaller group with a moderate additional WTP of plus 17%, and a very small group with an additional WTP of more than 40%. Clear differences between countries are obvious regarding preferences for different sustainability attributes, particularly in the segment with the highest WTP. A fraction of the consumers is willing to pay significantly higher prices for sustainably produced fish from Europe: given that trustful standards are applied and well communicated.

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Section: Measuring Values Knowledge Involvement and Perceived Consmentioning

confidence: 99%

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Zander¹,

Feucht²

2017

Journal of International Food & Agribusiness Marketing

145

View full text Add to dashboard Cite

show abstract

“…These urges tend to occur spontaneously and without a lot of reflection about the long-term consequences of the purchase (Beatty and Ferrell, 1998;Rook, 1987). Rather than an active act, impulsive consumption is an immediate and automatic reaction to per-#1203 ceived stimuli (Kroeber-Riel et al, 1992). The urge-like character of impulsive buying is also what distinguishes impulsivity from impatience.…”

Section: Impulsive Consumptionmentioning

confidence: 99%

Impulsive consumption and reflexive thought: Nudging ethical consumer behavior

Lades¹

2014

Journal of Economic Psychology

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The paper deals with impulsive consumption and highlights the roles that cognitive and motivational aspects of reflexive thought (namely self-control and self-image motives, respectively) play in intertemporal decisions. While self-control inhibits individuals from consuming impulsively, self-image motives can induce impulsive consumption. Based on recent neuroscientific findings about 'wanting'-'liking' dissociations, the paper presents a potential motivational mechanism underlying such impulsive consumption decisions. Utilizing the knowledge of this mechanism and acknowledging both cognitive and motivational aspects of reflexive thought, the paper expands on three libertarian paternalistic means to foster an ethical way of impulsive consumption: strengthening willpower, reducing impulsive desires to consume, and guiding impulsive behavior in ethical directions by making salient certain self-images that favor ethical consumption.

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“…Zeithaml, 1988;Olson & Jacoby, 1977). Increasing prices may also be associated with a rise in consumer demand, especially when consumers wish to demonstrate their financial power by buying expensive products that enjoy considerable prestige (Kroeber-Riel & Weinberg, 2008). With respect to emotions, Reinmoeller (2002) argued that a high product price may be an indicator for luxury, which represents a source of pleasure to users.…”

Section: Cultural Ergonomicsmentioning

confidence: 99%

The influence of socio-cultural background and product value in usability testing

Sonderegger

Sauer

2013

Applied Ergonomics

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This article examines the influence of socio-cultural background and product value on different outcomes of usability tests. A study was conducted in two different socio-cultural regions, Switzerland and East Germany, which differed in a number of aspects (e.g. economic power, price sensitivity and culture). Product value (high vs. low) was varied by manipulating the price of the product. Sixty-four test participants were asked to carry out five typical user tasks in the context of coffee machine usage, measuring performance, perceived usability, and emotion. The results showed that in Switzerland, high-value products were rated higher in usability than low-value products whereas in East Germany, high-value products were evaluated lower in usability. A similar interaction effect of socio-cultural background and product value was observed for user emotion. Implications are that the outcomes of usability tests do not allow for a simple transfer across cultures and that the mediating influence of perceived product value needs to be taken into consideration.

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Konsumentenverhalten

Cited by 159 publications

References 0 publications

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Impulsive consumption and reflexive thought: Nudging ethical consumer behavior

The influence of socio-cultural background and product value in usability testing

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