Kualitas Produk, Kualitas Layanan, Dan Kewajaran Harga Berpengaruh Terhadap Kepuasan Pelanggan the Old Champ Cafe

Putra, Komang Arya Gustava Kawi; Seminari, Ni Ketut

doi:10.24843/ejmunud.2020.v09.i10.p01

Cited by 5 publications

(4 citation statements)

References 6 publications

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“…Opinion (Asti, &;Ayuningtyas, 2020) which states that marketing management is a process of marketing activities, starting from analyzing, planning, implementing, and supervising all programs designed to create, create and handle exchanges with buyers profitably to achieve company goals, including profits, sales rates, marketing and so on. (Putra, &;Seminary, 2021) Marketing management is the process of planning and executing thoughts, pricing, promotion, and distribution of ideas, goods and services to create exchanges that meet individual and organizational goals.…”

Section: Marketing Managementmentioning

confidence: 99%

Unleashing Customer Delight: The Dynamic Interplay of Product Excellence, Exceptional Service and Irresistible Prices

Tamon

2023

JMOI

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The growing and rapid need for internet access has sprung up many internet service providers other than GSM operators, where competing with each other to attract customers. This study aims to determine the effect of product quality, service quality and price on customer satisfaction. In this study using a population of 247,341 customers according to PT. Telkom Indonesia Telecommunication Business Area Tangerang using the slovin formula obtained a sample of 100 respondents, the data analysis technique used is a quantitative associative method with a verifiative approach. The results of the study prove that product quality has a positive and significant effect on customer satisfaction.

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Section: Marketing Managementmentioning

confidence: 99%

Unleashing Customer Delight: The Dynamic Interplay of Product Excellence, Exceptional Service and Irresistible Prices

Tamon

2023

JMOI

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“…Hasil penelitian ini konsisten dengan teori (Oliver, 1980), Teori Ekspektasi Diskonfirmasi (EDT) menjelaskan bahwa intensi pembelian kembali sangat tergantung pada kepuasan sebelumnya, sementara tingkat kepuasan itu sendiri diperoleh dari diskonfirmasi dan harapan terhadap suatu produk. Penelitian ini selaras dengan temuan (Amaranggana & Rahanatha, 2018;Dewi & Sudiartha, 2018;Fauzi & Mandala, 2019;Parthady & Rahyuda, 2019;Putra & Seminari, 2020;Santosa et al, 2020;Sari & Giantari, 2020;Savitri & Wardana, 2018) yang menunjukkan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen.…”

Section: Metode Penelitianunclassified

Peran Mediasi Kepuasan Konsumen Pada Pengaruh Kualitas Produk Terhadap Niat Beli Ulang

Dewi,

Piartrini

2023

EEB

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The presence of the Covid-19 pandemic has made changes to people's lifestyles, one of which is a healthy lifestyle. Health is one of the priority needs for the whole community. A healthy lifestyle is a form of a person's behavior associated with health that can be measured by eating organic food, health care and life balance. This study aims to determine the mediating role of consumer satisfaction on the effect of product quality on the repurchase intention of Herbalife Nutritional Shake Mix products in Denpasar City by using the Disconfirmation Expectation Theory approach. The sampling technique used in this research is non-probability sampling. Based on survey data from 224 Herbalife Nutritional Shake Mix consumers in Denpasar City, the results of Baron and Kenny Steps regression analysis reveal that product quality has a positive and significant effect on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase intentions. Product quality has a positive and significant effect on repurchase intention. Consumer satisfaction partially mediates the effect of product quality on repurchase intentions. The implications of this finding can be a reference for Herbalife companies to achieve profits and increase sales by paying attention to product quality and consumer satisfaction so that consumers will continue to repurchase Herbalife Nutritional Shake Mix products

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“…Niat beli adalah perilaku konsumen yang menunjukan sejauh mana komitmennya dalam melakukan pembelian (Kotler dan Keller, 2016:195). Banyak pertimbangan yang dilakukan konsumen sebelum memutuskan untuk membeli suatu produk misalnya, kualitas produk, harga, dan iklan (Putra dan Giantari, 2014). Kualitas produk merupakan salah satu faktor yang dapat mempengaruhi niat beli.…”

Section: Tabel 3 Harga Smartphone Oppounclassified

Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Niat Beli Smartphone Oppo

Triatmaja,

Ekawati

2023

EJMUNUD

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The purpose of this study was to explain the effect of each product quality, price, and brand image variable on the purchase intention of Oppo smartphones in Denpasar. The population of this research is smartphone users in Denpasar. The sample was determined by purposive sampling method consisting of 120 respondents. Data was collected using a google form questionnaire. The analysis technique uses multiple linear regression analysis. The results of the study show that product quality has a positive and significant effect on the intention to buy Oppo smartphone products. This means that the better the quality of the product, the higher the consumer's purchase intention. Price has a positive and significant effect on the intention to buy an Oppo smartphone. This means that the more affordable the price of the product, the better the price competitiveness, the more in accordance with the quality, and the more suitable the price is with the benefits, the intention to buy Oppo smartphones will also increase. Brand image has a positive and significant effect on purchase intention. This means that the better the brand image that is embedded in the minds of consumers, the higher the consumer's purchase intention for Oppo smartphones. Keywords: Consumer behavior, product quality, price, brand image, purchase intention

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Kualitas Produk, Kualitas Layanan, Dan Kewajaran Harga Berpengaruh Terhadap Kepuasan Pelanggan the Old Champ Cafe

Cited by 5 publications

References 6 publications

Unleashing Customer Delight: The Dynamic Interplay of Product Excellence, Exceptional Service and Irresistible Prices

Unleashing Customer Delight: The Dynamic Interplay of Product Excellence, Exceptional Service and Irresistible Prices

Peran Mediasi Kepuasan Konsumen Pada Pengaruh Kualitas Produk Terhadap Niat Beli Ulang

Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Niat Beli Smartphone Oppo

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