Persepsi risiko merupakan faktor yang berpengaruh dalam adanya niat seseorang untuk menggunakan suatu produk. Perusahaan harus memperhatikan faktor faktor yang dapat memperkecil persepsi risiko tersebut, salah satunya adalah kepercayaan. Penelitian ini ingin menjelaskan peran kepercayaan dalam memediasi persepsi risiko terhadap niat menggunakan. Penelitian ini dilakukan di Kota Denpasar dengan melibatkan 100 responden. Metode pengumpulan data yang digunakan yaitu purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner. Selanjutnya, data dari hasil pengumpulan kuesioner diolah dengan menggunakan uji validitas, dan uji reliabilitas untuk mengetahui kelayakan dan konsistensi indikator dalam kuesioner tersebut. Selain itu, dilakukan uji lain yaitu analisis jalur (path analysis) dan Teori Solimun. Hasil penelitian ditemukan bahwa persepsi risiko berpengaruh negatif dan signifikan terhadap niat menggunakan. Sementara kepercayaan berpengaruh positif dan signifikan terhadap niat menggunakan. Sehingga dapat dikatakan bahwa untuk meningkatkan niat menggunakan dapat dilakukan dengan meminimalisasi persepsi risiko dan menumbuhkan kepercayaan.

This research was conducted in Denpasar City. The number of samples taken is 110 people who intend to use traveloka services, the method of determining the sample used is purposive sampling, and analysis of the data used is path analysis and sobel test. based on the results of the analysis found that electronic word of mouth has a positive and significant effect on brand image, electronic word of mouth has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, and brand image has a role in mediating electronic word influence of mouth towards purchase intention. Keywords : brand image, electronic word of mouth, purchase intention

The development of technology is growing rapidly, so that smartphones are common and an effective communication tool for users to meet all their needs and interests. Many manufacturers provide smartphone products that offer various conveniences. There are several considerations for consumers in buying a product such as price, brand image and product quality. Purpose of this study is to determine the effect of price, brand image and product quality on purchasing decisions. Research was conducted in Denpasar and the population in this study are consumers who had bought or used Xiaomi smartphone. The research sample consisted of 120 respondents with purposive sampling. Data are analyzed using multiple linear regression. results show that price has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and product quality has a positive and significant effect on purchasing decisions o Xiaomi smartphones in Denpasar. Keywords: Price, Brand Image, Product Quality, Purchase Decision

Indomaret is a mini retail network that sells a variety of basic necessities as well as daily necessities. This retail uses overall system cost advantages or cost leadership. This cost advantage, making Indomaret ready to become a manufacturer with a low cost to the industry. Minimarket even this development is so rapid. This development was also accompanied public interest to shop at the minimarket is increased because of the opinion that the modern market (including minimarket) is neat, clean and practical than traditional retail. This thing become a big challenge for traditional retailers. This research is an observational research in a research objects within a certain period conducted in the traditional retail the title is Dampak Indomaret Terhadap Pedagang Ritel Tradisional di Desa Mengwi Kabupaten Badung. The purpose of this study was to determine their impact on traditional retail Indomaret including mini market in Mengwi. This study is a quantitative study using survey research methods. Survey research is a quantitative study using structured questions / systematic same to many people, then all the answers obtained by researchers recorded, processed, and analyzed. The results of research that Indomaret a significant impact on the existence of traditional retail merchants.

Keberhasilan suatu perusahaan jasa ditentukan oleh kemampuan perusahaan tersebut dalam membangun loyalitas pelanggan. Penelitian dilakukan di Bengkel Honda Auto Global Motor dengan menggunakan ukuran sampel sejumlah 130 orang dengan metode non-probability berbentuk purposive sampling. Teknik analisis datayang digunakan dalam penelitian ini yaitu path analyis serta uji sobel. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, begitupun terhadap loyalitas pelanggan. Selanjutnya kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Selain itu kepuasan pelanggan secara simultan memediasi pengaruh kualitas layanan terhadap loyalitas pelanggan. Hasil ini menggambarkan bahwa lingkungan pemasaran yang bersifat dinamis, sehingga untuk menjaga loyalitas pelanggan perusahaan diharapkan mampu menciptakan kualitas layanan yang sesuai dengan apa yang diharapkan para pelanggan sehingga timbul kepuasan. Kata kunci : kualitas layanan, kepuasan pelanggan, loyalitas pelanggan