Cliff retreat in northern Boulonnais is described. The distribution of the amount of retreat is related to structural and topographic factors. Both control the runoff-infiltration balance and therefore the mechanical behaviour of the rocks, which determines the modes of failure. The spatial variability of the retreat rate is explained, but predicting the temporal variability of the retreat rate, which is central to risk management, is much more difficult. Rainfall and piezometric surface data enhanced a 'piston flow' mechanism during November 2000. The result of its occurrence on the stability of the cliff and conditions of its recurrence are examined with a view to better understanding the rate of recession of coastal cliffs and wiser management of risk.