1997
DOI: 10.5565/rev/qp.245
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La arquitectura como elemento de formación de la imagen corporativa

Abstract: Lo corporativo ha emergido con fuerza  en los  últimos  años. Muchas empresas han querido ver en ello la panacea a la crisis publi­ citaria sin saber realmente cuál era su contenido. Esto ha servido a otras empresas (antiguas agencias de publicidad,  profesionales del sector audiovisual, etc.) para vender humo bajo el manto de la comu­ nicación corporativa o comunicación integral, y  que en esencia se resumía en la oferta de los tradicionales servicios publicitarios más la unión de actividades  de patrocinio  … Show more

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“…11 Díaz's policies also included road and railway construction and improvement, as well as the introduction of innovative agricultural techniques and machinery. 12 During the Díaz administration, Matías Romero -who served as Mexico's Minister of Finance and Ambassador to the United States) widely promoted Soconusco as one of Mexico's principal coffee-producing regions. While Soconusco was geographically, politically, and economically isolated at the time, and its territory had been disputed with Guatemala, 13 14 Romero considered this fertile area ideal for coffee cultivation.…”
Section: State Support For Large-scale Coffee Productionmentioning
confidence: 99%
“…11 Díaz's policies also included road and railway construction and improvement, as well as the introduction of innovative agricultural techniques and machinery. 12 During the Díaz administration, Matías Romero -who served as Mexico's Minister of Finance and Ambassador to the United States) widely promoted Soconusco as one of Mexico's principal coffee-producing regions. While Soconusco was geographically, politically, and economically isolated at the time, and its territory had been disputed with Guatemala, 13 14 Romero considered this fertile area ideal for coffee cultivation.…”
Section: State Support For Large-scale Coffee Productionmentioning
confidence: 99%