La comunicación en el marco de la Responsabilidad Social. Bases para una definición de Comunicación Responsable

Abstract

ment of their activity. We provide the primary conceptual basis to discuss Responsible Communication with the utmost rigor, beyond market trends, crises or other imperatives conditioned by the different models employed. The article concludes by proposing a theoretical and maximalist definition of Responsible Communication and breaking down the aspects that this definition would imply.