2012
DOI: 10.21501/21454086.678
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La Gestión de Indicadores Empresariales con Lógica Difusa para la Toma de Decisiones

Abstract: Resumen. En las organizaciones actuales la toma de decisiones está acompañada de cierto grado de incertidumbre, lo que no permite planificar sobre resultados ciertos. En algunas ocasiones medir estos resultados también implica incertidumbre asociada con la ambigüedad o subjetividad del instrumento utilizado. Como solución para este problema, se propone un sistema de medición y análisis basado en el Balance Scorecard que incorpora técnicas de lógicas difusas para disminuir la incidencia de esta incertidumbre en… Show more

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Cited by 11 publications
(2 citation statements)
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“…Despite facing imperfect situations with certain uncertainties and inaccuracies Dostál and Chia-Yang, 2018;Plessis et al, 2018), it makes correct decisions as an individual. As a tool, it proposes measurement and analysis systems that decrease the incidence of uncertainty in decision-making processes (Arango, 2012), being widely applied in various branches of information processing (Shnaider and Yosef, 2018).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Despite facing imperfect situations with certain uncertainties and inaccuracies Dostál and Chia-Yang, 2018;Plessis et al, 2018), it makes correct decisions as an individual. As a tool, it proposes measurement and analysis systems that decrease the incidence of uncertainty in decision-making processes (Arango, 2012), being widely applied in various branches of information processing (Shnaider and Yosef, 2018).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Finally, satisfaction is considered a fundamental objective in the company’s strategy ( Arango Serna et al, 2012 ; Hoekstra et al, 2015 ) because of its considerable impact on the customer’s trust in the company ( Lassala Navarré et al, 2010 ), on repeat purchases of products and services ( Currás-Pérez and Sánchez-García, 2012 ; Prado Román et al, 2013 ), on repeated use of the channel ( Mendoza-Tello et al, 2018 ), and on recommendations to third parties ( Lin and Lekhawipat, 2014 ; Strong View, 2014 ; Méndez Aparicio, 2019 ).…”
Section: Theoretical Framework and Hypothesismentioning
confidence: 99%