La hipótesis del marcador somático y la neurobiología de las decisiones

Morandín-Ahuerma, Fabio

doi:10.5231/psy.writ.2019.1909

Cited by 10 publications

(5 citation statements)

References 5 publications

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“…These states are associated with experiences and create a memory trace, leading to the appearance of markers in similar situations. These approaches demonstrate the inherent connection between the brain and the body and how body states such as facial expressions or physiological responses inform derived emotional states (Morandín-Ahuerma, 2019).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

Polo-López

Gascón

Vidal-Portés

et al. 2023

American Behavioral Scientist

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The emotional reactions to interactive advertisements are a relatively new study object, attending the synchronous evolution of the natural interactive platforms. Interactivity has increased thanks to Internet usage, and it can be also attractive for political communication. In television’s case, it is a growing phenomenon whose main launcher is the implementation of the Hybrid broadcast broadband Television (HbbTV) standard. Key players of the sector (networks, media agencies, and advertisers) try to take profit from the options generated by the interaction with the audience. We have developed an experimental methodology that consists of viewing an advertising block that includes conventional and interactive advertisements in order to observe the emotions that those generate in the audience. The experiment included the view of a nine advertisement block and the analysis of face reactions linked to emotions. It is concluded that surprise emotion via humor does not make it easier to capture attention during the broadcast of a sequence of advertisements and identify the advertisement, and humor increases relatively interest in interactive advertisements.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

Polo-López

Gascón

Vidal-Portés

et al. 2023

American Behavioral Scientist

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“…La hipótesis del marcador somático fue formulada por Damásio en 1994 (4) ; postula que el razonamiento es influenciado por sesgos de señales que aparecen desde la maquinaria neural subyacente a las emociones (5) . De acuerdo con Dunn et al (6) , la señal (marcador somático) constituye la reacción emocional ante una posible respuesta.…”

Section: Emociones Y Afectos En La Toma De Decisionesunclassified

Aspectos neurobiológicos en la toma de decisiones afectivas y sociales e influencia del estrés: posibles implicancias en la toma de decisiones clínicas.

Abarca¹,

Vargas²,

Romero³

et al. 2022

Rev. chil. neuro-psiquiatr.

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Decision-making is influenced by multiple unaware factors. We synthesize some neurobiological correlates of the affective and social components on decision-making, including the impact of acute and chronic stress. We also address the impact of heuristics and biases on clinical practice from the cognitive perspective. At an affective level, the hypothesis of the somatic marker has associated the peripheral body response with central nervous structures in the configuration of decisions; structures such as the orbitofrontal cortex and the hippocampus intervene. The reward and motivation dimensions are involved in social decision-making. In these types of decisions, the ability to mentally engage others and integrate their perspective into decision making is crucial. This function has been related to the posterior superior temporal sulcus, the temporoparietal junction, the anterior cingulate cortex, and the medial prefrontal cortex. However, compliance with socially established norms is also integrated into social decision-making. Acute or chronic stress may affect decision-making, positively or negatively. The hypothalamic-pituitary-adrenal axis has been involved in these processes together with corticostriatal, prefrontal, amygdala and hippocampal circuits. In clinical decision-making, "pre-reflective" emotional, social and cognitive factors are combined, influencing the decisions towards patients. We recommend emphasizing research in this field and strengthening education in this area to recognize these aspects adequately.

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“…Una de las estructuras fundamentales es la amígdala, la cual envía señales al hipotálamo y al tronco encefálico, cuando se presentan los inductores primarios, para que después haya consolidación de un valor afectivo asociado al estímulo, donde se comprometen áreas cerebrales, como la ínsula y la corteza somato sensorial primaria y secundaria (Morandín-Ahuerma, 2019).…”

Section: Figuraunclassified

Revista Digital Internacional de Psicología y Ciencia Social | Volumen 6 | Número 2 | Julio-Diciembre 2020

2020

RDIPyCS

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La hipótesis del marcador somático y la neurobiología de las decisiones

Cited by 10 publications

References 5 publications

Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

Aspectos neurobiológicos en la toma de decisiones afectivas y sociales e influencia del estrés: posibles implicancias en la toma de decisiones clínicas.

Revista Digital Internacional de Psicología y Ciencia Social | Volumen 6 | Número 2 | Julio-Diciembre 2020

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