La justification et la présentation des démarches de responsabilité sociétale dans la communication corporate : notes d’analyse textuelle d’une nouvelle rhétorique épidictique

Catellani, Andréa

doi:10.4000/edc.3204

Cited by 10 publications

(5 citation statements)

References 9 publications

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“…In this way, socio-semiotics can become one voice in a complex interdisciplinary approach to public relations and communication activities as social phenomena. As in previous papers (Catellani, 2010, 2011, 2011b), I have particularly underlined a specific dimension of socio-semiotics, that is the consideration of rhetoric as the discursive effective representation of tensions, negotiation and interaction of different elements (opinions, enunciations, ideological positions, etc.). This discursive space of tension, conflict and relation is in interaction with external social, political and economic dynamics: it acts on them but is also a result of them.…”

Section: Nuclear Discourse and Semiotic Approachmentioning

confidence: 95%

Pro-nuclear European discourses: Socio-semiotic observations

Catellani

2012

Public Relations Inquiry

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This article is focused on some recent examples of 'nuclear discourse', with a specific reference to the civil use of nuclear power in order to produce energy. The basic aim of this article is dual-fold. From a methodological point of view, I want to show an example of the application of a specific form of semiotic analysis (linked to the 'continental' tradition of structural analysis) to contemporary communication forms and supports. In this way, semiotics appears as a specific form of qualitative analysis, aimed at the understanding of meaning production by social actors on the basis of 'signs' (significant objects such as paper and electronic texts) that are produced and exchanged. From the point of view of the subject under analysis, I want to present some observations on recent pro-nuclear rhetorical forms, which have emerged in Europe in the last two years, before and after the tragedy of Fukushima. I analyse different types of texts, in particular videos and websites. The analysis of the 'internal' organization of texts is combined with attention to the context of their production.tradition of structural analysis) to contemporary communication forms and supports. In this way, semiotics will appear as a specific form of qualitative analysis, aimed at the understanding of meaning production by social actors on the basis of 'signs' (significant objects such as paper and electronic texts) that are produced and exchanged. From the point of view of the subject under analysis, I want to present some observations on recent pro-nuclear rhetorical forms, which have emerged in Europe in the last two years, before and after the tragedy of Fukushima.The basic hypothesis of this article is that contemporary European forms of discourse on nuclear (civil) power present two phenomena that the American scholar W. Kinsella (2005) identified in the case of nuclear communication in the USA as: a tendency to the 'disempowerment' of the public, and the construction of a 'modernistic' basic narrative. The first term indicates the fact that texts and communication tend to present nuclear power as a subject out of the control and intervention of normal citizens, excluding a real participation in decisions about its development (or elimination). Communication forms on nuclear power tend to narrow down spaces for discussion and debate among different opinions. The second expression means that nuclear power is also presented as the protagonist of a positive story, as a source of evolution towards the development of humanity, with a strong link to the ideology of enlightenment (exaltation of science, reason and optimism about the future, which will be better than the past thanks to technology). The question that we should be asking is: Are contemporary pro-nuclear discourses in Europe, and in particular in countries such as France, Italy and Belgium, examples of disempowerment and of a 'modernistic' basic narrative?In order to answer this question, I decided to adopt a qualitative semiotic approach, so as to identify and analyse signif...

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Section: Nuclear Discourse and Semiotic Approachmentioning

confidence: 95%

Pro-nuclear European discourses: Socio-semiotic observations

Catellani

2012

Public Relations Inquiry

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“…Em substituição aos círculos concêntricos pelos quais as empresas costumavam se representar ocupando o centro e situando as demais instâncias da sociedade na periferia, os diagramas do capitalismo pós-fordista procuram exibir círculos-domínios que se entrelaçam -preenchidos com os termos "social, econômico e ambiental", ou "planeta, prosperidade, pessoas". Os elementos do mundo social são, assim, recortados e representados de forma estilizada, com traços simplificados e infantis, resultantes de colagens pedagógicas de figuras geométricas que pretendem exaltar a "transparência" das atividades da empresa (CATELLANI, 2011). Com as figuras assim dispostas, busca-se oferecer a leitura de um espaço feito de laços e conexões entre atores sociais e em- Na controvérsia sobre a disposição das camadas, percebe-se, sob a ideia de importância relativa, estar em causa o montante de recursos que a corporação pretende gastar em nome das respectivas "responsabilidades" ou, como alguns consultores reconhecem, "respostas" (CARROLL, 1979).…”

Section: Espaço Social E Diagramasunclassified

Imagética espacial no capitalismo extrativo: forma e força nos diagramas de responsabilidade social empresarial

Acselrad¹,

Assis²

2022

RBEUR

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No capitalismo contemporâneo de fluxos, as corporações cujos negócios dependem de recursos do território recorrem crescentemente a políticas sociais privadas visando favorecer a inserção territorial de seus projetos. Com o propósito de assegurar sua reputação, participam de uma disputa pela representação do espaço social mediante o uso crescente do instrumento visual dos diagramas. Entre os usos empresariais de diagramas, dois são aqui discutidos. Enquanto os diagramas de “responsabilidade social empresarial” pressupõem um espaço harmônico de parceria e cooperação, os mapeamentos ditos “de risco”, para uso interno das empresas, mostram a presença do dissenso e de ameaças ao rumo dos negócios. O texto faz uma leitura crítica da literatura do management empresarial e do material diagramático que a compõe e discute diagramas publicados em relatórios de sustentabilidade e responsabilidade social empresarial de grandes corporações do setor extrativo mineral.

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“…Cette dernière fait partie de la méthode proposée par Descartes, et constitue une partie essentielle de l'esprit scientifique et technique ; la liste est un outil rhétorique important à disposition pour mettre en texte cet esprit. La communication des entreprises utilise largement cet outil, pour corroborer l'impression de sérieux (Boudès 2005, Catellani 2011a. Les images complexes et diagrammatiques en pleine page, qui mobilisent aussi des photos et d'autres types d'images pour visualiser des relations et des processus, sont un type d'« image-savoir », collages utiles pour contribuer à l'impression de visibilisation et lisibilité des notions et des concepts, et donc une autre contribution à cette impression rationaliste.…”

Section: Autre Rapports : Vers Une Domination Du Verbalunclassified

“…Floch 1990et 1995, Bertrand 2000, Henault et Beyaert-Geslin 2004 étudie les contraintes qu'un système de signes impose à la production de sens des acteurs sociaux, mais aussi à la circulation de ce sens (la communication). Il s'agit d'une « épochè » (une forme de prise de distance et de focalisation sélective de l'attention, pour reprendre une expression typique de la tradition phénoménologique) centrée sur le texte (dispositif matériel de signification, qui propose des objets signifiants offerts à l'interprétation), pour permettre de reconnaître les parcours de sens « favorisés » par sa configuration (Catellani 2011a(Catellani et b, 2013. Pour reprendre les mots du sociologue E. Maigret 2008, le texte est un « pli » de l'interaction sociale et de ses codes, et son analyse permet donc d'accéder au « logiciel » culturel d'un certain groupement social.…”

Section: Introductionunclassified