2022
DOI: 10.4067/s0718-09342022000300762
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La legitimización en el discurso de la Responsabilidad Social Corporativa (RSC): El sector energético y financiero del Ibex35

Abstract: From a linguistic perspective, this article examines how Corporate Social Responsibility (CSR) is legitimized in the messages of presidents to shareholders published in annual reports. The purpose is to identify which discursive strategies are preferred by presidents in order to legitimize their discourses about sustainability. Specifically, it is analyzed what issues in relation to CSR appear and what kind of legitimation strategies are present in these discourses. Regarding the types of discursive strategies… Show more

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