La mensajería instantánea como fuente informativa en la comunicación organizacional: WhatsApp Business en México y España

García, José Sixto; García, Xosé López; Fuente, Ma del Carmen Gómez de la

doi:10.32870/cys.v2021.7679

Cited by 7 publications

(7 citation statements)

References 15 publications

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“…(Olmedo, 2021). For strategic modernization to be successful, it is important that institutions interact with agents external to them, and that they provide other perspectives in the search for problem solving, otherwise, existing problems cannot be corrected, (Sixto, López, & Fuente, 2021).. On the other hand, for (Fernández, 2021) strategic management is the process that seeks cultural change in the provision of services and their constant improvement, and that by means of the instrument of feedback of the objectives set is intended to solve the problem of failed short-term policies that have a limited scope, which is why the objective of modernization is to make tangible changes in the political dimension in order to promote the continuity of the processes to avoid stagnation of the same.…”

Section: Accordingmentioning

confidence: 99%

Management and internal communication in the management of the GADM of Salinas, pre - post pandemic Covid 19

Cevallos Palma,

Parra Pino

2024

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The research focuses on internal communication in public organizations, with the Autonomous Decentralized Municipal Government of Canton Salinas as the object of study. Internal communication management was examined with a comparative analysis before and after the Covid-19 pandemic. This study is framed within a descriptive and correlational approach, using tools such as surveys to the institution's collaborators, interviews to the highest authority, to the director of the communication area and to professionals with experience in the subject. The analyses carried out evaluated different aspects, such as the impact on functions performed, measures adopted, difficulties during the pandemic, and actions implemented both before and after the pandemic. Consequently, the research proposes the MGCSPR 2023 model, an acronym that corresponds to the Sustainable Communication Management Model by Results, developed in 2023. This model seeks to strengthen the public management of the entity through strategies focused on key areas such as human talent management, organizational management, citizen participation, and supervision and control.

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Section: Accordingmentioning

confidence: 99%

Management and internal communication in the management of the GADM of Salinas, pre - post pandemic Covid 19

Cevallos Palma,

Parra Pino

2024

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“…The purpose is to establish a close and trusting relationship with customers, as well as to keep them informed about the institution's news and activities. WhatsApp business is a tool widely used and valued by customers, especially by young people (Sixto et al, 2021;Rodríguez Marin C., 2019).…”

Section: Educational Marketing Planmentioning

confidence: 99%

Educational marketing for high schools

Lazcano-Cortés

2023

JBAB

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Educational marketing is a key tool for institutional positioning and attracting new students in upper secondary schools. In addition, it allows the offering of quality services adapted to the educational needs of students and potential applicants. The objective of this study was to design an educational marketing plan for this educational level, using a mixed research approach. Systematic, empirical, and critical processes were applied, as well as quantitative and qualitative data analysis. The data collection instruments were addressed to the target population, that is, third-grade students from seven secondary schools in the city of Tulancingo, Hidalgo, and their parents. Based on the results obtained, positioning, loyalty, and attention strategies were proposed for the applicants and the students of the campus where the research was carried out. These strategies can be used by other educational institutions of the same level.

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“…Sin embargo, hemos encontrado poca literatura que analice la comunicación «de uno a muchos» que permite Telegram. En español existen algunos estudios que analizan WhatsApp Business (Sixto-García et al, 2021), pero ante todo destacan los enfoques educativos, psicológicos y lingüísticos. Buena parte de los estudios del uso y abuso de internet se ha centrado en los jóvenes (Pedrero-Pérez, 2018), concluyendo elementos positivos y negativos en el uso de la aplicación tanto en el ambiente laboral como en instituciones educativas (Fondevila-Gascón et al, 2019;Hernández Morales et al, 2022).…”

Section: Las Redes De Mensajería Instantáneaunclassified

Telegram para el ejercicio de la comunicación interna: Análisis de su uso en universidades hispanohablante

Cisternas-Osorio

Navarrete

Cabrera-Méndez

et al. 2022

FJC

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La comunicación digital de las instituciones de educación superior ha adquirido una gran trascendencia en el diseño de las políticas universitarias, aumentando los canales digitales donde las instituciones tienen presencia. Este estudio analiza la comunicación digital de universidades hispanohablantes a través de la aplicación de mensajería Telegram, para identificar las características de los canales más activos.Para ello se han localizado y analizado las cuentas oficiales de las universidades más activas de Ecuador, Colombia, Perú, Chile y España, de las que se seleccionaron 15 canales oficiales. De forma complementaria, se realizaron encuestas abiertas a los responsables de tres universidades españolas destacadas en el uso de Telegram. A través de una metodología cuantitativa y cualitativa aplicada a categorías extraídas de los canales de Telegram, se han observado los formatos, objetivos y tema de los mensajes, así como el uso de emojis, etiquetas y enlaces. Como conclusiones, destacan el uso unidireccional del canal como herramienta de comunicación; el uso preferente de la imagen como formato de apoyo al texto; y la identificación de tres tipologías de canales, según el objetivo de cada universidad. Mientras en los países latinoamericanos el uso de Telegram en universidades como canal de comunicación es minoritario, en España su uso está más extendido, aunque con comunidades incipientes.

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La mensajería instantánea como fuente informativa en la comunicación organizacional: WhatsApp Business en México y España

Cited by 7 publications

References 15 publications

Management and internal communication in the management of the GADM of Salinas, pre - post pandemic Covid 19

Management and internal communication in the management of the GADM of Salinas, pre - post pandemic Covid 19

Educational marketing for high schools

Telegram para el ejercicio de la comunicación interna: Análisis de su uso en universidades hispanohablante

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