2020
DOI: 10.7202/1069283ar
|View full text |Cite
|
Sign up to set email alerts
|

La nature stratégique des ressources issues de l’ancrage territorial : proposition d’une grille d’évaluation pour les PME

Abstract: Ce document est protégé par la loi sur le droit d'auteur. L'utilisation des services d'Érudit (y compris la reproduction) est assujettie à sa politique d'utilisation que vous pouvez consulter en ligne.

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Year Published

2021
2021
2024
2024

Publication Types

Select...
1
1
1

Relationship

0
3

Authors

Journals

citations
Cited by 3 publications
(1 citation statement)
references
References 53 publications
0
1
0
Order By: Relevance
“…According to consumers, TPLs blend traditional craftsmanship, superior quality, product authenticity, terroir, local elements, and a sense of attachment and embeddedness. The retailer's ability to anchor itself in the territory by highlighting these products and demonstrating its capability to forge equitable socio-economic and cultural ties with territorial partners while co-writing the "land's" history reinforces its territorial legitimacy [28][29][30]. Indeed, social relationships essential for interactions lend credibility to the retailer in its exchanges with stakeholders and ultimately contribute to constructing territorial legitimacy, representing the retailer's capacity to be and act through its TPL brands [31].…”
Section: The Role Of Retail Systems In Terroir Brand Creationmentioning
confidence: 99%
“…According to consumers, TPLs blend traditional craftsmanship, superior quality, product authenticity, terroir, local elements, and a sense of attachment and embeddedness. The retailer's ability to anchor itself in the territory by highlighting these products and demonstrating its capability to forge equitable socio-economic and cultural ties with territorial partners while co-writing the "land's" history reinforces its territorial legitimacy [28][29][30]. Indeed, social relationships essential for interactions lend credibility to the retailer in its exchanges with stakeholders and ultimately contribute to constructing territorial legitimacy, representing the retailer's capacity to be and act through its TPL brands [31].…”
Section: The Role Of Retail Systems In Terroir Brand Creationmentioning
confidence: 99%