Pensar Public.
 2020
DOI: 10.5209/pepu.67833
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La planificación de medios y su aportación a la estrategia integrada de marca

David Cordón Benito
1

Abstract: Frutos Torres, Belinda de (2018): Los medios publicitarios: investigación, planificación y gestión, Madrid, Editorial Síntesis. 206 páginas.

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