La relation entre la perception de la qualité et la fidélité

Boyer, André; Nefzi, Ayoub

doi:10.3917/rsg.234.0037

Cited by 7 publications

(2 citation statements)

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“…Some studies have been done on the impact of some marketing components' relationship on loyalty (Bergeron et al, 2003;Boyer & Nefzi, 2008;Moulins & Roux, 2008;Alrubaiee & Al-Nazer, 2010). For example, Bergeron et al (2003) in their study on determinants of commercial customer loyalty in the Canadian banking industry, identified trust and satisfaction as having a significant impact on loyalty.…”

Section: Introductionmentioning

confidence: 99%

“…For example, Bergeron et al (2003) in their study on determinants of commercial customer loyalty in the Canadian banking industry, identified trust and satisfaction as having a significant impact on loyalty. Boyer and Nefzi (2008) investigated the relationship between quality perception and loyalty. Also, Intissar et al, (2020) have established a model that links marketing variables relationship (trust, commitment) to dimensions of loyalty (loyalty by conviction, loyalty through inertia, and loyalty through conformism).…”

Section: Introductionmentioning

confidence: 99%

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Banking Strategies and Customer Loyalty Case of Tunisian Banks

Rouissi¹

2021

OJBM

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In recent years, the marketing of services, long in search of academic legitimacy, has found a clear recognition of its specificities. Banking marketing, a component of the services sector, is getting a promising boost from this development. The present research is proposed to study the development of the activity of banking strategies and customer loyalty introduced in banks to enable them to optimize the quality of communication and satisfaction while generating more profits and trust.

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