Labeling food safety attributes: to inform or not to inform?

Britwum, Kofi; Yiannaka, Amalia

doi:10.1186/s40100-019-0123-y

Cited by 13 publications

(8 citation statements)

References 29 publications

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“…This is clearly crucial, as the content of the message and the way it is presented to consumers can affect the purchase intention and WTP. In this respect, a recent study on the labelling of food safety attributes highlighted that food labels characterized by unsubstantiated claims could determine higher premiums, compared to labels that offer factual information [ 92 ].…”

Section: Discussionmentioning

confidence: 99%

The Effect of Verbal and Iconic Messages in the Promotion of High-Quality Mountain Cheese: A Non-Hypothetical BDM Approach

et al. 2021

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To ensure the sustainable development of mountain livestock farming, the adequate remuneration of high-quality dairy products is fundamental. In this sense, communication strategies aimed at promoting mountain products and ensure better positioning and higher market prices are fundamental. The present research seeks to expand the literature regarding consumers’ willingness to pay for mountain foods by using an online real auction experiment aimed at evaluating the premium price that consumers are willing to pay for summer over winter mountain cheese, depending on the information provided concerning the taste anticipation or animal welfare. The results showed an overall small premium price given to the higher quality summer cheese; this could be, partially, due to a generally low degree of consumer knowledge about mountain dairy farming. With reference to communication strategies, the results provide evidence about the effectiveness of the rational messages founded upon sensorial characteristics and the anticipated taste of cheese. In addition, this study explored that adding a logo had no main effect on the price premium participants were willing to pay. This may be due to the fact that logos and claims, having a lower information content, are more indicated to lead the choice of consumers with a higher level of awareness. In the conclusion section, policy and agribusiness implications of the findings are provided.

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Section: Discussionmentioning

confidence: 99%

The Effect of Verbal and Iconic Messages in the Promotion of High-Quality Mountain Cheese: A Non-Hypothetical BDM Approach

et al. 2021

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“…Thus, stakeholders in the Irish beef industry might need to explore new markets for beef exports, whilst beef premiums and the current beef grading system should be adjusted according to additional production and trade costs induced by Brexit. Previous empirical studies have shown that consumers are willing to pay for specific food safety standards and environmental meat attributes (e.g., Britwum & Yiannaka, 2019; Lewis et al, 2017; White & Brady, 2014). However, meat quality is a complex concept with coarse grading systems often failing to measure significant quality aspects for consumers.…”

Section: Discussionmentioning

confidence: 99%

Beef quality assurance schemes: Can they improve farm economic performance?

et al. 2020

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Beef quality assurance initiatives have been developed to assure consumers of the quality and safety of supplied beef, as well as the environmental‐orientation of farm production practices. However, the potential economic benefits of quality schemes to European beef cattle farmers have been overlooked. This paper uses farm‐level data to identify the drivers of Irish farmers’ participation in Bord Bia's Beef and Lamb Quality Assurance Scheme (BLQAS) in 2012, and assesses the impact of participation on farm gross margins. After controlling for potential self‐selection bias, we cannot find reliable evidence that the gross margins of participants in beef quality assurance schemes have been affected by their decision to participate. Consequently, lack of financial incentives can be a barrier to farmer participation in beef quality assurance schemes [EconLit citations: L25, M21, Q12].

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“…Hence, food safety attributes serve as an indispensable role for consumers to determine which products to be purchased [ 7 , 8 , 9 ]. Consequently, food safety labeling and meat safety attributes have the potential to influence consumer purchase intentions in grocery stores because they could assist consumers in ensuring as well as guaranteeing food safety [ 10 , 11 ]. However, the investigations regarding meat safety attributes in traditional markets have not been widely observed [ 12 , 13 , 14 ].…”

Section: Introductionmentioning

confidence: 99%

The Heterogeneity of Consumer Preferences for Meat Safety Attributes in Traditional Markets

Nugraha

Yang

Ujiie

2021

Foods

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In this study, we focus principally on Taiwan’s traditional markets, as food safety issues in those markets have been increasing recently. Thus, this poses pressures and challenges in traditional markets in terms of attracting consumers. This research aims to investigate whether there is consumer demand for more quality improvement from butchers and additional product information in Taiwan’s traditional markets by surveying consumers’ willingness to pay (WTP). This study determines consumers’ preferences for the important attributes and also investigates the different consumer segmentation in Taiwan’s traditional markets by analyzing the types of Taiwanese consumers who care about food safety and additional product information, including Taiwan Fresh Pork (TFP), QR code (provides product source information), Cold storage, and price. In this study, both Mixed Logit Model and Conditional Logit Model are used to elicit consumers’ WTP, and the Latent Class Model is used to understand the market segmentation in Taiwan’s traditional markets. The results show that the majority of Taiwanese consumers in traditional markets show preferences and WTP for meat products if cold storage and QR code are available in Taiwan’s traditional markets. This work also provides appropriate strategies for improving the additional product information in Taiwan’s traditional markets, which can influence present and potential customers purchasing decisions.

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Labeling food safety attributes: to inform or not to inform?

Cited by 13 publications

References 29 publications

The Effect of Verbal and Iconic Messages in the Promotion of High-Quality Mountain Cheese: A Non-Hypothetical BDM Approach

The Effect of Verbal and Iconic Messages in the Promotion of High-Quality Mountain Cheese: A Non-Hypothetical BDM Approach

Beef quality assurance schemes: Can they improve farm economic performance?

The Heterogeneity of Consumer Preferences for Meat Safety Attributes in Traditional Markets

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