Environmental management is a set of voluntary environmental policies allowing the introduction of a systematic approach for organizations in solving environmental issues. Economic, social and environmental situation in the last century has resulted in the activities represented by the concept of sustainable development In order for development to have a long-term positive effect, it must be sustainable. Sustainable development is about ensuring that the resources of the Earth, which we use to promote economic growth, will be available also to future generations. The attention that is currently paid to the threats posed by global climate change is an example of how human freedom and human development can be undermined when the interests of economic growth and development are separated from the interests of the environment. The current environmental problems' solution is not just a question of technical solution, which until recently was caused by either a response to an environmental problem accrued or within the more progressive approach as a preventive approach. It should be a change in the value of the orientation of a human, as an individual, but also of society and all mankind. As today's consumers are beginning to become increasingly more aware of the problems of environmental pollution, so do producers and trades are beginning to modify their thinking and behavior towards proenvironmental direction and this way try to address their consumers.