Four experiments investigated the role of verbal coding on retention of nonsense shapes as a function of memory load and retention interval. In training, 5s in the Named and Unnamed conditions had equal practice discriminating shapes in a delayed matching-to-sample task, while 5s in the Named condition also learned names for the shapes. A recognition test of the shapes followed pretraining. The Named condition, in general, was superior in terms of recognition performance. The advantage increased as the number of shapes to be remembered increased, but was constant across retention intervals from .2 to 50 sec. The superiority of the Named condition can be reduced or eliminated by interfering with rehearsal (counting backwards).Furthermore, estimates of shape recency in a continuous recognition task were superior for the Named condition only on items within the range of short-term memory. These data suggest that verbal coding of visual stimuli has its primary effect on recognition memory via increased rehearsal efficiency in short-term memory.