The issue of how to achieve an electrocaloric effect (ECE) and pyroelectric effect in a material simultaneously remains to be a challenge for developing practical solid‐state cooling devices and RF‐detectors. Here, we structure a polymorphic phase transition (PPT) region by doping modification in KNN‐based ceramics, which are developed to achieve the ECE. The direct measured ECE and pyroelectric properties are investigated in lead‐free (1‐x)K0.5Na0.5NbO3‐xBi0.5Na0.5ZrO3 (KNN‐xBNZ) ceramics. The adiabatic temperature change (∆T) of 0.22 K at 100°C, 0.14 K at 70°C and 0.16 K at 30°C can be obtained under an electric field of 35 kV cm–1 for x = 0.03, 0.04 and 0.05, respectively. In addition, the temperature dependence of pyroelectric coefficient (p) is established for all compositions via the Byer‐Roundy method. A large p of 454.46 × 10–4 C m–2 K–1 is detected at Curie temperature (TC) in the ceramics with x = 0.03. Achieving electrocaloric effect and pyroelectric performance simultaneously may shed light and provide a feasible design scheme for developing practically useful electrocaloric and pyroelectric materials.