Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias

Scolari, Carlos Alberto; Pinon, Juan

doi:10.32870/cys.v0i27.4335

Cited by 15 publications

(16 citation statements)

References 14 publications

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“…that enjoyed the unique use of virtual tools, the balanced results at the beginning (pre-test evaluation) compared to the final scores obtained (post-test evaluation), showed that these effects also developed certain cognitive abilities compared to the control group, in whose participants it was also applied the F phase (feedback). Apparently, this activity had greater strength in the subjects of EG1 than in EG2, and even the CG, which corroborates that the use of playful tools must be cooperative in learning rather than individualistic [7], due to the fact that the intention to compete in groups can support collaborative traits between members, as has been reported in research that ensures that they are a form of stress regulator, increasing psychological well-being to learn [7], [14], [16].…”

Section: Comparison In the Mathematical Science And Communication Var...supporting

confidence: 75%

Mixed gamification with virtual tools modify poor school performance

Alvarez¹,

Salazar²,

Alvarez³

et al. 2023

IJERE

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<span lang="EN-US">Currently, the use of gamifiers as teaching tools in virtuality is present due to the digital education that is developed in Latin America. The objective was to determine the effects of two methodologies: i) Mixed gamification; and ii) Usefulness of virtual teaching tools, in the cognitive processes of poor school performance. The methodology was experimental, quantitative. The evaluation was carried out on 150 Spanish-speaking schoolchildren, grouped into three comparison groups (8.5 years of age ±0.4). They underwent 40 learning sessions with the D-S-F methodology (dynamics, strategy, feedback). The validated instruments were three performance tests on the areas of mathematics, science and communication. Significant results were obtained in cognitive processes from the activities designed with mixed gamification, although the effects were not decisive in the area of communication. It is concluded that gamification reduces low performance to raise cognitive processes for logical reasoning, cognitive deduction in mathematics, skills to generate hypotheses in science; and those of reading and oral expression. It is suggested to develop experiments with variables that include a digital evaluation of text writing, to avoid the limitations presented in this research</span><span lang="EN-US">.</span>

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Section: Comparison In the Mathematical Science And Communication Var...supporting

confidence: 75%

Mixed gamification with virtual tools modify poor school performance

Alvarez¹,

Salazar²,

Alvarez³

et al. 2023

IJERE

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“…In this sense, the contribution aims to critically analyse these phenomena and evaluate their impact on democracy and society. Furthermore, it is established that adapting to online technologies has transformed both media and the public (Diaz, 2010;Rodrìguez et al, 2012) within the conditions of contemporary media ecology (Scolari et al, 2018). Moreover, Web tools and current communication strategies advance in this direction, proposing a system of inter-creativity (Fernández-Castrillo, 2014).…”

Section: Evolution Of the Digital Context And Perspectivesmentioning

confidence: 99%

For better or for worse: Politics marries pop culture (TikTok and the 2022 Italian elections)

Battista

2023

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This contribution focuses on analysing political communication in Italy during the 2022 national elections, with particular attention to the TikTok platform, where prominent Italian political leaders have appeared. To this end, we used a combination of social analysis tools, including Fanpage Karma and Blogmeter Live Insight. The collected data were scrutinized using a multidisciplinary approach that combines Political Communication Theory and Media Analysis. The aim is to explore the role of pop culture in political communication and understand how this phenomenon influences political participation and users’ choices. Furthermore, the possible consequences of the growing popularity of pop political communication on political representation are examined, as well as whether this is a momentary or long-lasting phenomenon.

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“…La figura 1 muestra como los picos más altos de productividad se ubican entre los años 2016 y 2019, lo que da cuenta del auge en la manera de contar historias a través de múltiples medios, con lo que se logra "extender la historia en nuevos espacios". (Jenkins citado en Ossorio-Vega, 2016, p.27), y como este campo se ha convertido en objeto de investigación relevante para analizar las prácticas sociales que mutan en relación al entretenimiento (Pinto Arboleda, 2018), la incidencia de la experiencia transmedia en la inteligencia colectiva (Ruiz et al, 2016) y cómo se moviliza el mercado audiovisual en relación a géneros y formatos que atienden a un nuevo espectador-consumidor (Scolari y Piñón, 2016).…”

Section: Fotograma 1 Presencia Temática Y Evolución Temporalunclassified

Producción científica y académica en narrativas transmedia: un estudio bibliométrico

Ardila Múñoz,

Patiño Cuervo,

Orlando Caro

2023

Disertaciones Investigativas en Torno a La Innovación Educativa

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Con la continua eclosión de medios, los lenguajes, sintaxis y estética en la presentación de contenidos han cambiado radicalmente; de esta manera, las narrativas transmedia representan un auge relevante al permitir la expansión de un tipo de relato que se despliega a través de diversas plataformas de comunicación, debido al rol de consumidor que a su vez se convierte en productor de contenido (prosumidor). Este fenómeno abre posibilidades en diversos escenarios, más allá de los relacionados a las ciencias de la comunicación; tal es el caso de la educación, guiados por los principios expuestos por Jenkins, Scolari y otros académicos de la ecología de medios.

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Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias

Cited by 15 publications

References 14 publications

Mixed gamification with virtual tools modify poor school performance

Mixed gamification with virtual tools modify poor school performance

For better or for worse: Politics marries pop culture (TikTok and the 2022 Italian elections)

Producción científica y académica en narrativas transmedia: un estudio bibliométrico

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