In cavity optomechanics, radiation pressure and photothermal forces are widely utilized to cool and control micromechanical motion, with applications ranging from precision sensing and quantum information to fundamental science. Here, we realize an alternative approach to optical forcing based on superfluid flow and evaporation in response to optical heating. We demonstrate optical forcing of the motion of a cryogenic microtoroidal resonator at a level of 1.46 nN, roughly 1 order of magnitude larger than the radiation pressure force. We use this force to feedback cool the motion of a microtoroid mechanical mode to 137 mK. The photoconvective forces we demonstrate here provide a new tool for high bandwidth control of mechanical motion in cryogenic conditions, while the ability to apply forces remotely, combined with the persistence of flow in superfluids, offers the prospect for new applications. DOI: 10.1103/PhysRevX.6.021012 Subject Areas: Photonics, Quantum Physics, SuperfluidityOptical forces are widely utilized in photonic circuits [1,2], micromanipulation [3,4], and biophysics [5,6]. In cavity optomechanics, in particular, optical forces enable cooling and control of microscale mechanical oscillators that can be used for ultrasensitive detection of forces, fields and mass [7][8][9], quantum and classical information systems [10], and fundamental science [11,12]. Recent progress has seen radiation pressure used for coherent state swapping [13], ponderomotive squeezing [14], and ground state cooling [15], while static gradient forces have enabled all-optical routing [16] and nonvolatile mechanical memories [17]. Likewise, photothermal forces, where the mechanical element moves in response to mechanical stress from localized optical absorption and heating, have been used to demonstrate cavity cooling of a semiconductor membrane [18,19], single molecule force spectroscopy [20], and rich chaotic dynamics in suspended mirrors [21].Here, we demonstrate an alternative photoconvective approach to optical forcing that allows an order-ofmagnitude stronger mechanical actuation than radiation pressure. In our implementation, this technique utilizes the convection in superfluids, whereby frictionless fluid flow is generated in response to a local heat source. This well-known superfluid fountain effect [22] is a direct manifestation of the phenomenological two-fluid model proposed by Landau [23] and Tisza [24]. The momentum carried by the helium-4 flow is then transferred to a mechanical element via collision and recoil of superfluid atoms. If the heat source is localized upon the mechanical element, the incident superfluid atoms are either converted to a normal fluid counterflow or evaporated [see Figs. 1(a) and 1(b)]. Alternatively, a distant heat source could be utilized with the mechanical element acting to reroute the superflow.Strong actuation forces are important for a range of techniques in quantum optomechanics, and, most particularly, for protocols that utilize precise measurements combined with feedback act...