We present a model for the spatio-temporal behaviour of films exposed to radiative heating, where the film can change reversibly between amorphous (glassy) and crystalline states. Such phase change materials are used extensively in read-write optical disk technology.In cases where the heat absorption of the crystal phase is less than that in the amorphous state we find that there is a bi-stability of the phases. We investigate the spatial behaviours that are a consequence of this property and use a phase field model for the spatio-temporal dynamics in which the phase variable is coupled to a suitable temperature field. It is shown that travelling wave solutions of the system are possible and, depending on the precise system parameters, these waves can take a range of forms and velocities. Some examples of possible dynamical behaviours are discussed and we show, in particular, that the waves may collide and annihilate. The longitudinal and transverse stability of the travelling waves are examined using an Evans function method which suggests that the fronts are stable structures.