1978
DOI: 10.1037/0096-1523.4.3.455
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Latency of associative activation in memory.

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Cited by 160 publications
(130 citation statements)
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“…In contrast, studies with exposure duration between 33ms and 40ms and levels of conscious prime recognition up to 6%, have reported positive priming (e.g. Dagenbach et al, 1989, Experiment 4;Durante & Hirshman, 1994, Experiment 1;Fischler & Goodman, 1978;Hirshman & Durante, 1992) with some Categorical priming, masked famous faces 8 exception (Durante & Hirshman, 1994, Experiment 2). For the present study, given the planned exposure of 17ms and the expectation that the level of conscious prime recognition would be zero or very near-zero, negative priming was predicted.…”
Section: Introductionmentioning
confidence: 94%
See 1 more Smart Citation
“…In contrast, studies with exposure duration between 33ms and 40ms and levels of conscious prime recognition up to 6%, have reported positive priming (e.g. Dagenbach et al, 1989, Experiment 4;Durante & Hirshman, 1994, Experiment 1;Fischler & Goodman, 1978;Hirshman & Durante, 1992) with some Categorical priming, masked famous faces 8 exception (Durante & Hirshman, 1994, Experiment 2). For the present study, given the planned exposure of 17ms and the expectation that the level of conscious prime recognition would be zero or very near-zero, negative priming was predicted.…”
Section: Introductionmentioning
confidence: 94%
“…In fact, there is ample evidence that priming can be obtained with prime-to-target SOA between 30 and 40ms, when words or pictures of objects are used as primes and words are used as targets (e.g. Evett & Humphreys, 1981;Fischler & Goodman, 1978;Greenwald et al, 1996;Perea & Gotor, 1997;Sereno & Rayner, 1992). [With very short SOA the prime exposure duration is also very short.…”
Section: Methodsmentioning
confidence: 99%
“…There is one set of findings that runs counter to the conclusion that an experimenter-provided prime must be processed to a deep level if semantic priming is to occur. Several studies have shown that semantic priming can occur under conditions in which subjects cannot even detect the presence of the prime (Balota, 1983;Fowler, Wolford, Slade, & Tassinary, 1981;Marcel, 1980;Marcel & Patterson, 1978; but see also Merikle, 1982) or cannot identify the prime (Carr, McCauley, Sperber, & Parmelee, 1982;Fischler & Goodman, 1978;McCauley, Parmelee, Sperber, & C.ar~, 1980). Apparently, then, the depth-of-processing effect on pnmmg occurs only for consciously encoded primes and not for primes presented outside conscious awareness.…”
mentioning
confidence: 99%
“…In Experiment 2, the syntactically and semantically primed trials were either blocked separately or mixed within the same block. Significant syntactic and semantic effects were both observed in the blocked condition, but only the semantic effect was obtained in the mixed condition.It is a well established fact that context facilitates word recognition (e.g., Tulving & Gold, 1963), and there is a considerable body of work suggesting that some of these effects are due to semantic priming (Fischler & Goodman, 1978;Meyer, Schvaneveldt, & Ruddy, 1975). However, there has been little work specifically designed to examine the effects of syntactic context.…”
mentioning
confidence: 99%
“…It is a well established fact that context facilitates word recognition (e.g., Tulving & Gold, 1963), and there is a considerable body of work suggesting that some of these effects are due to semantic priming (Fischler & Goodman, 1978;Meyer, Schvaneveldt, & Ruddy, 1975). However, there has been little work specifically designed to examine the effects of syntactic context.…”
mentioning
confidence: 99%