Lead by example: should sport take a stand against brands of unhealthy consumption?

Flint, Stuart W.; Peake, Rebecca

doi:10.1016/j.puhe.2015.12.011

Cited by 10 publications

(4 citation statements)

References 4 publications

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“…Consequently, and in line with concerns raised by Gilmore et al ,13 it is pertinent to ask what justification there is for producers of unhealthy food and drink to have a top seat at the public health policymaking table. Since the New Responsibility Deal,12 partnerships of this nature and the involvement of such companies in health promotion activities such as funding and sponsorship of health-related initiatives, research and conferences, and community events, has become increasingly evident 4 8 11 13 14…”

Section: Undermining Health-related Researchmentioning

confidence: 99%

Are we selling our souls? Novel aspects of the presence in academic conferences of brands linked to ill health

Flint

2016

J Epidemiol Community Health

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Section: Undermining Health-related Researchmentioning

confidence: 99%

Are we selling our souls? Novel aspects of the presence in academic conferences of brands linked to ill health

Flint

2016

J Epidemiol Community Health

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“…Children are frequently able to identify which junk food, alcohol and gambling brands are associated with different sporting teams [ 33 ], while exposure to unhealthy food sponsorship increases favourable attitudes to brands in young adults [ 34 ] and increases the awareness, appeal, and purchases of endorsed brands in children [ 35 ]. In recognition of the potential harm of sport sponsorship, there have been targeted calls for elite sport to restrict sponsorship by brands that represent health-harming products both in Australia [ 36 , 37 ] and abroad [ 38 , 39 ]. This follows the successful restriction of marketing of tobacco brands and products via sports sponsorship in Australia and elsewhere [ 40 – 42 ].…”

Section: Introductionmentioning

confidence: 99%

Gambling, fast food and alcohol sponsorship in elite sport – perspectives from Australian sporting fans

et al. 2022

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Background Public health bodies in Australia remain concerned about marketing of unhealthy commodities; namely unhealthy food, alcohol and gambling products. Children are particularly susceptible to the influence of unhealthy commodity marketing. This study explored adults’ perceptions of unhealthy commodities sponsorship in elite sport and policies to restrict them. Methods Four focus groups of 7–8 frequent sport spectators were recruited, including parents and non-parents, and located in inner and outer suburbs of Sydney, Australia. Results were analysed thematically. Results Participants identified the contradictions of healthy messages of sport and unhealthy commodities, while highlighting the commercial value of sport sponsorship to sporting clubs. There is concern around children’s exposure to effective and integrated marketing techniques when viewing sport, which encouraged unhealthy habits. Support for restricting sponsorship related to perceived product harm, with gambling viewed as having the greatest health impact. Participants were supportive of policies that reduced exposure of unhealthy commodities to children, but were concerned about the financial risk to sporting clubs. Governments and sports associations were identified as holding responsibility for enacting changes. Conclusion A number of options were identified for advocates to gain public and political traction to reduce unhealthy commodity sponsorship. There is potential for shifts away from unhealthy sponsorship by both governments and sports associations.

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“…For example, Patchett et al (2016) considered the promotion of sports as one of the tools used by states to counter the problem of obesity. Flint and Peake (2016) analyzed the impact of sports in countering unhealthy consumption behavior. Thus, there is a need for empirical studies of the relationship between the sports industry and the population's health.…”

mentioning

confidence: 99%

Management of the Sports Industry for Ensuring the Public Health: Prospect of Implementing the Innovations

Lyeonov

Samusevych

Gurmach

et al. 2022

MMI

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The article is devoted to studying the relationship between sports management and ensuring the population’s health. The study of current trends in the development of sports industry management was carried out with the help of bibliometric analysis. The results proved that the modern sports management system should consider the quality of the provision of sports services and the opportunities for their commercialization, the impact of the dispute on people’s lives and health, the role of sports in ensuring sustainable development, and the financial support of the sports industry. In order to assess the impact of the sports industry on public health and the quality of life, a set of statistical indicators was formed. These indicators characterize the functioning of the sports industry (the number of sports facilities, the involvement of the population in sports and recreational activities) and the state of the population’s health (parameters of life expectancy, morbidity, and mortality) of Ukraine for 2000-2021. Calculations were made by regression modeling using the Prais-Winsten method, including a time lag from 0 to 4 years. The obtained results proved that, at the current stage, the development of the sports industry has a limited impact on the health indicators of the population. In particular, it was found that engaging in the population’s physical culture and health activities contributes to reducing its mortality rate. Besides, engaging the population in such activity at enterprises, institutions, and organizations contributes to reducing the overweight population. On the other hand, a direct connection was also recorded between the growth of the population’s sports activity and the deterioration of certain public health parameters (in particular, the incidence of tuberculosis, hypertension, and mortality from certain diseases). At the same time, it was confirmed that the population’s activity in sports largely depends on the number of sports facilities. It made it possible to assess the transmission effects of the presence of sports facilities on the population’s health. Calculations have shown that the growth of the number of sports facilities for professional sports mostly has a negative impact on the health and life indicators of the population. In contrast, the impact of playgrounds with exercise equipment is mostly positive. That makes it possible to substantiate the areas on which the management of the sports industry should be focused to ensure the maximization of its positive impact on public health.

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Lead by example: should sport take a stand against brands of unhealthy consumption?

Cited by 10 publications

References 4 publications

Are we selling our souls? Novel aspects of the presence in academic conferences of brands linked to ill health

Are we selling our souls? Novel aspects of the presence in academic conferences of brands linked to ill health

Gambling, fast food and alcohol sponsorship in elite sport – perspectives from Australian sporting fans

Management of the Sports Industry for Ensuring the Public Health: Prospect of Implementing the Innovations

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