“…In terms of the types of modules, and drawing on the source literature concerning CX and the method of analogy, it was assumed that: 1) the sensory module -involves an impact on one or more of the employees' senses (Halbrook, Hirschman, 1982;Kilian, 2019;Schmitt, Simonson, 2019) with the latter involving a combination of stimulation and multisensoriality (Childers et al, 2001: 511-535;Schubert, Hehn, 2004: 1248Regenbogen, Meyer, 2005: 607;Balderjahn, Scholderer, 2007: 28;Gerrig, Zimbardo, 2008: 108;Steiner, 2011: 12;Cachero-Martinez, Vazquez-Casielles, 2017: 473-486); 2) the emotional module -includes an entire range of differently classified (Richnis, 1997;Schmitt, 1999a: 66) emotions, such as satisfaction or excitement; 3) the intellectual module -stimulates the creative imagination, forces divergent (characteristic of creativity) thinking (Tinsley, Eldredge, 1995: 128;Schmitt, 1999a: 67); 4) the behavioural module -encompasses conative factors, including those relating to job crafting behaviours (Wrzesniewski, Dutton, 2001: 179); 5) the relational module -concerns creating bonds, attachment to other employees, and jointly created work outputs, including in online collaborative settings (Schmitt, 1999a: 171;Bell, McAlpine, Hill, 2019).…”