“…Due to the significant overlap in scope, objective and key steps, recent contributions (Ghezzi and Cavallo, 2018) couple LS and CD under the umbrella name “Lean Startup Approaches.” LS gained significant momentum within the entrepreneurial community at a global level, and to date, it is by far the most widespread approach to pragmatically support startup development (de Aguiar et al , 2019; Frederiksen and Brem, 2017; Ghezzi, 2018; Mollick, 2019). However, such diffusion was not matched by a concurrent theoretical development backing the approach; and even from a practitioner standpoint, several implementation issues remain obscure (Cooper, 2019; Lindgren and Münch, 2016), with specific reference to CSFs, boundaries and opportunity of integration with other approaches and related tools.…”