This study investigates the Turkish partial reduplication phenomenon, in which the reduplicant is derived by prefixing C1_V_C2 syllable, where C1_V are identical to the word-initial CV of the base and the reduplicant C2 ends in one of the four consonants: -p, -m, -s, -r, known as linking consonants. This study re-examines the factors conditioning the choice of the linking consonant, by focusing the nature of the (dis)similarity (feature specificity) and the proximity (locality) between the consonants in the base and the linking consonant, using an acceptability rating task with over 200 participants. Results indicate that the identity avoidance effect extends over all consonants in the base (contra many previous studies). Crucially, the effect of all consonants is not uniform but linear, with the strength of the effect decreasing further into the base. The study also uncovers an elusive interplay between the distance-based decay effect and the syllable position effect, both of which turn out to play a role. In terms of the nature of feature specificity, results indicate that identity avoidance operates over both individual features as well as whole segments. Additionally, in line with findings in cross-linguistic typology, features do not participate equally in identity avoidance processes, with some being more influential than others. Overall, the study increases our understanding of the nature of both locality and feature specificity, and argues in favour of the view that locality-sensitive feature-specific identity avoidance constraints are part of the grammar.