“…Sentiment analysis has found its application in certain service sectors, such as financial, health or tourism, but only few research has been conducted on the application of sentiment analysis in higher education, such as Hosterman 2013, (Lewis & Nichols, 2013), Yaros (2013), (Zeng, Hall, & Jackson Pitts, 2013), (Altrabsheh, Cocea, & Fallahkhair, 2014), (Altrabsheh, Gaber, & Cocea, 2013), (Marques, Krejci, Siqueira, Pimentel, & Braz, 2013). The majority of research efforts in the area of higher education aimed at improving intelligent tutoring systems.…”