Learning to (Love) Labour: Production Cultures and the Affective Turn

Rich, Blessed, and Tenured: A Homological Exploration of Grant Writing, Prosperity Theology, and Neoliberalism

“…During the last 25 years, higher education has adopted more sophisticated methods of extracting surplus value from faculty, implemented new forms of accountability, and promoted market-based hierarchies of power-all of which work together to produce a unique climate of insecure labor conditions fueled by new forms of control, surveillance, and disposability (Bousquet, 2008;Carter, 2008;DeLuca & Peeples, 2002;Ginsberg, 2011;Gregg, 2009;Rodino-Colocino, 2012;Ross, 2009). The increased emphasis on quantifiable scholarly activity reflects and shapes a social situation conducive to this climate.…”

Commodity and Community in Social Networking: Marx and the Monetization of User-Generated Content

“…While providing opportunities for users to enjoy their activities and networks of friends and acquaintances, Facebook also creates an intricate archive of cultural preferences for savvy marketers to exploit (Gregg 2009). Television and radio broadcasting platforms are only able to produce very broad audience commodities whose profiles and characteristics can then be sold to advertisers, but Facebook targets specific user groups much more effectively.…”

“…They consider "immaterial labor as 'affective labor,' involving both body and mind, that produces or manipulates affects such as a feeling of ease, well-being, satisfaction, excitement or passion" (Hardt and Negri 2004, 108-111). Since Hardt and Negri (2000) engaged with the term immaterial labor, some scholars (Arvidsson and Colleoni 2012;Gregg 2009;Livingstone 2003) have argued that it has it has analytical utility as it spotlights the tastes, preferences, and cultural content constructed by voluntary users who dedicate their time to producing some sort of social good.…”

The Effective Academic Executive

“…For Cultural Studies, a reluctance to engage critically and coherently with management theory and practice risks a naiveté in the forms of institutional politics that are required to ensure there is a field to defend in years to come. A certain blindness to the idea of treating scholarly work as work is one factor that prevents much reflexivity amongst academics implicated in wider structural forces that clearly include managerial trends (Gill 2009, Gregg 2009a. As Andrew Ross (2000) argued over a decade ago, academics' 'sacrificial labour' provides a useful model upon which the exploitation of discounted labour in other creative industries can be legitimated.…”