Legal and Ethical Issues of the Corporate Blogosphere

Strother, Judith B.; Fazal, Zohra; Millsap, M.

doi:10.1109/tpc.2009.2025307

Cited by 9 publications

(10 citation statements)

References 3 publications

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“…A blog is a website where information is displayed in date order, with the most recent information at the top of the page (Newson et al, 2009). 'Blogosphere' refers to "the set of all weblogs on the internet" and implies a globalised social community (The American Heritage Dictionary; Strother et al, 2009). There are many categories of blogs, which among others include business and professional, academic, entertainment, financial, and technology.…”

Section: Resultsmentioning

confidence: 99%

“…Blogging started in the US and then spread globally (Strother et al, 2009). Beginning from 1999, many authors wrote blogs offering their unique perspectives on issues.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Apart from books, there are useful sources from websites provided by Lawyers.com, out-law.com, and Digital business from the Australian government on business blogs and ecommerce. The article written by Strother et al (2009) is very useful because she discusses the legal and ethical issues of corporate blogging.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In business blogs or corporate blogging, liabilities of business blog owners or corporate bloggers can be established if the lawyers for the plaintiff/consumer can prove on the balance of probabilities that the defendant/seller (an individual or a company) has committed an unlawful or illegal act. To avoid this legal implication or legal risks, some corporations reserve the right to edit or omit blog postings if they are offpoint, off-colour, or otherwise inappropriate (Strother et al, 2009).…”

Section: The Position Of Business Blogs In Malaysiamentioning

confidence: 99%

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Businesses Blogging and the Effects of Non-Compliance

Mohamed¹

2015

IMBR

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Presently, business blogging is gaining increasing on-line popularity. Some bloggers or business owners engage in this form of business for limited periods to test the marketability of their products, while others rely on it as the primary medium for marketing their products and services. Given that commerce is being conducted via blogs, some exploit this medium for fraudulent purposes. In Malaysia, there are legal rules and regulations governing online transactions or electronic commerce. However, to date these have not been updated to include specific provisions for business blogging. The legal issues that arise are whether owners of such commercial blogs should comply with the existing legal framework governing online transactions or electronic commerce and are thus liable to consumers under consumer laws. This paper discusses the above issues by examining the application of existing laws on business blogging and the effects of non-compliance.

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Section: Resultsmentioning

confidence: 99%

“…Blogging started in the US and then spread globally (Strother et al, 2009). Beginning from 1999, many authors wrote blogs offering their unique perspectives on issues.…”

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: The Position Of Business Blogs In Malaysiamentioning

confidence: 99%

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Businesses Blogging and the Effects of Non-Compliance

Mohamed¹

2015

IMBR

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“…Strother, Fazal, and Millsap note that blogs allow corporations to connect with their stakeholders and, in doing so, strengthen their image, brand, and customer loyalty [12]. They may also gain operational efficiencies by using blogs to allow for instant feedback.…”

Section: Blogging Phenomenon and Professional Communicationmentioning

confidence: 99%

The Social Media Release as a Corporate Communications Tool for Bloggers

Pitt¹,

Parent²,

Steyn³

et al. 2012

IEEE Trans. Profess. Commun.

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This study examines the impact of a new communication tool, the social media release (SMR), on bloggers. Specifically, we seek to determine what factors will influence bloggers' intent to use SMRs or their components. Our global survey of 332 bloggers finds that bloggers' perceptions of the effectiveness of the SMR and the use of SMRs by companies positively affect their decisions to use SMRs now and in the future. We also find that bloggers' current use of SMRs influences their decisions to continue using SMRs. Implications on the use of SMRs as corporate communication tools are discussed.

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Ethik und Dialogmarketing: Eine Untersuchung des State-of-the-Art

Kaiser

Wagner

2018

Dialogmarketing Perspektiven 2017/2018

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Legal and Ethical Issues of the Corporate Blogosphere

Cited by 9 publications

References 3 publications

Businesses Blogging and the Effects of Non-Compliance

Businesses Blogging and the Effects of Non-Compliance

The Social Media Release as a Corporate Communications Tool for Bloggers

Ethik und Dialogmarketing: Eine Untersuchung des State-of-the-Art

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