Abstract:Balinese culture has very important role in tourism activities. However one of Balinese cultures that begin to erode in this globalization era is Balinese language. Therefore, substantial measures to empower Balinese language are needed to protect this imperative Balinese identity. Researchers had conducted participant observations, unstructured interviews and document analysis or textual. The results of the study showed that Balinese people usually used Balinese language in daily conversation and religious ce… Show more
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