Let’s Get Personal: Using Swot and Fab as the Foundation to Develop Students’ Personal Brands

Dingus, Rebecca; Black, Hulda G.; Dahlquist, Steven

doi:10.1080/10528008.2021.2015244

Cited by 6 publications

(2 citation statements)

References 12 publications

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“…According to Johnson (2017), effective personal branding should begin with self-awareness. Tool like personal SWOT analysis help graduates understand their skills, abilities, talent, personality, strengths, and weaknesses, allowing them to evaluate the opportunities and threats in their environment and how they can position themselves through branding to leverage or overcome them (Dingus et al, 2021;Johnson, 2017;Trang et al, 2023). Moreover, in the digital age, social media platforms have become ubiquitous and the most widely-used tools by Gen Z.…”

Section: Methods Of Personal Brandingmentioning

confidence: 99%

Why Professional Branding: What difference will it make for me (as Gen Z)?

Mustafa M. Bodrick,

Ibrahim Alhabib,

Mohammed Alsuhaim

et al. 2024

JBMS

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This article discusses professional branding that is rooted in marketing aimed at helping professionals differentiate themselves from others through personal branding to project their uniqueness and related values. It streamlines the process behind creating a robust profile that enhances simple elements of a resume by providing distinctive information to corporations or target markets. Furthermore, the article highlights the two broad theoretical underpinnings of personal branding: marketing-based and self-presentation behaviors. Marketing-based definitions frame the individual as a product to be marketed, while self-presentation-based definitions emphasize the formation of a person's public persona through strategic relationship management. Additionally, the article portrays personal branding as a defined set of individual characteristics, attributes, values, and beliefs crafted into a narrative and imagery that establishes a competitive advantage by influencing the perceptions of a targeted audience. It concludes that professional branding is an effective personal tool for individual differentiation and advancement in a highly globalized employment environment, particularly for Gen Z individuals with Arab cultural backgrounds in STEAM professional fields.

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Section: Methods Of Personal Brandingmentioning

confidence: 99%

Why Professional Branding: What difference will it make for me (as Gen Z)?

Mustafa M. Bodrick,

Ibrahim Alhabib,

Mohammed Alsuhaim

et al. 2024

JBMS

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“…In collaboration with our in-house professional development staff, faculty implemented a Senior Career Experience that is now embedded in the business capstone course. Students participate in a facilitated career planning exercise in class and subsequently prepare and submit a personal career SWOT analysis wherein they identify appropriate personal strengths and weaknesses, as well as professional opportunities and threats (David, 1997; Addams and Allred, 2013; VonBergen, 2013; Dingus et al ., 2021). Many others have written about this type of activity and the transference of these techniques from business analysis to personal experiences, with of course caveats about its natural limitations (Valentin, 2001) or concerns about its usefulness or realism (Chermack and Kasshanna, 2007).…”

Section: Professional Development Opportunitiesmentioning

confidence: 99%

Innovative design and delivery of the business capstone course

Fleming

Kowalsky

2022

IJEM

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PurposeThis article discusses the experiences of a university's business school in enhancing the preparation of undergraduates through the innovative design and delivery of Business Policy, the capstone course taken by all business students.Design/methodology/approachThe case discusses the proactive approaches taken to explicitly align efforts between thinking and doing, for both faculty course designers and student participants alike.FindingsTen strategic areas of innovation and improvement are identified and discussed as areas for individual course alignment as well as the impetus for college and university business program development and delivery.Practical implicationsThese innovations can be replicated by other institutions to enhance graduates' career preparation, pursue greater consistency with their organization's mission, develop external stakeholder engagement, and enhance internal collaboration with colleagues within the business school and across the university.Originality/valueThe unique value of this innovative and multifaceted approach was recognized by AACSB International, the elite accrediting agency for business schools, in several articles and at a conference on undergraduate program innovation.

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