Let’s Misbehave: Cell Phone Technology and Audience Behaviors

Edney, Kathryn

doi:10.1007/978-3-319-64876-7_5

Cited by 18 publications

(1 citation statement)

References 13 publications

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“…Recent postings include discussions surrounding appropriate audience etiquette in theaters (with over three hundred comments in one day) and intense speculation regarding the possible casting choices for an upcoming production. Such a culture of heightened fandom has led to the creation of the “participatory spectator” (Jensen 4), what Alvin Toffler refers to—in a portmanteau of consumer and producer—as a “prosumer” (11), a role that some theaters have capitalized on by creating “tweet seats” to “encourage live tweeting during performances as a way to constructively shape audiences’ need to be attentive to their cell phones into activities that help recreate a sense of community” (Edney 108) while providing free promotion for the production. More recently, following the success of Six (2017), audiences are encouraged to film (and share) an encore performance.…”

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confidence: 99%

“Does Anybody Have A Map?”: The Impact of “Virtual Broadway” on Musical Theater Composition

Chandler¹,

Scheuber-Rush²

2021

The J of Popular Culture

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N THEIR 2015 TEDX TALK, MUSICAL THEATER WRITERS BENJAMINPasek and Justin Paul identify a growing online culture within musical theater, terming this space "Virtual Broadway." This term refers to the virtual arena within which musical theater composers and audiences directly interact, necessitating explorations of how this democratization of the mediation process has impacted musical theater composition and consumption. In popular culture, "There are no longer subjective gatekeepers controlling who gets let 'in,' promoted and exposed. The choice is ours. Now, anyone can be famous" (Price). This transformation is evident in musical theater, where an upsurge in "YouTube musical theater composers" (Pasek and Paul) and social media engagement challenges the dominance of the book musical. Opportunities for self-promotion on the Internet are vast and allow composers to reach a more diverse audience. These emerging opportunities subsequently influence the form of produced works. With humans online having an average attention span of eight seconds (Microsoft Canada 6), this article considers how musical theater is evolving to meet the requirements of millennials and Gen Z.

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confidence: 99%

“Does Anybody Have A Map?”: The Impact of “Virtual Broadway” on Musical Theater Composition

Chandler¹,

Scheuber-Rush²

2021

The J of Popular Culture

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A Defence of Theatre Etiquette

Sedgman

2018

The Reasonable Audience

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TikTok Broadway

Boffone

2024

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TikTok Broadway: Musical Theatre Fandom in the Digital Age explores the phenomenon of musical theatre fandom as it materializes on TikTok. Given the critical mass of TikTok and the app’s cultural influence across nearly every industry, this book unpacks different TikTok subcultures such as its thriving musical theatre community. The book argues that TikTok democratizes musical theatre fan cultures and spaces, creating a new canon of musical theatre thanks to the way virality works on the app. TikTok has energized fan practices, leading to innovative digital fandom aesthetics and a democratized approach to fan community formation. In this democratized mode of creation, fans and audiences dictate trending content and, subsequently, canon formation. On TikTok, fans can make shows popular (Six, Heathers: The Musical), make them commercially successful (Beetlejuice), and develop new shows (Ratatouille: The TikTok Musical, Bridgerton: The Musical). The power lies in the fans, who have a far greater reach than on Tumblr, Facebook, Twitter, and Instagram. From Beetlejuice and Six to Wicked and Ratatouille: The TikTok Musical, this book tells the story of TikTok Broadway, the Great Digital Way that has transformed musical theatre fandom in the digital age. TikTok Broadway intervenes into our collective understanding of how social media reimagines musical theatre fan practices.

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Let’s Misbehave: Cell Phone Technology and Audience Behaviors

Cited by 18 publications

References 13 publications

“Does Anybody Have A Map?”: The Impact of “Virtual Broadway” on Musical Theater Composition

“Does Anybody Have A Map?”: The Impact of “Virtual Broadway” on Musical Theater Composition

A Defence of Theatre Etiquette

TikTok Broadway

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