In this article, we study the family of elliptic curves E/Q, having good reduction at 2 and 3, and whose j-invariants are small. Within this set of elliptic curves, we consider the following two subfamilies: first, the set of elliptic curves E such that the ratio ∆(E)/C(E) is squarefree; and second, the set of elliptic curves E such that ∆(E)/C(E) is bounded by a small power (< 3/4) of C(E). Both these families are conjectured to contain a positive proportion of elliptic curves, when ordered by conductor.Our main results determine asymptotics for both these families, when ordered by conductor. Moreover, we prove that the average size of the 2-Selmer groups of elliptic curves in the first family, again when these curves are ordered by their conductors, is 3. This implies that the average rank of these elliptic curves is finite, and bounded by 1.5.1 See, however, work of Hortsch [26] obtaining asymptotics for the number of elliptic curves with bounded Faltings height.