Abstract-In recent years, people have been increasingly concerned about life security in the future. Based on the data of life insurance in Beijing from 1997 to 2015, this paper analyzes the long-term impact and short-term impact of various factors, using vector error correction model. It indicates that regional final consumption expenditure and GDP have both long-term and short-term effects on the demand for life insurance. In conclusion, in long run national consumption needs to be further stimulated; in short run, proper measures should be used for publicity. Market strategy should be constantly innovated, and computer applications also need to upgrade.