A series of (k 2 -N,O)salicylaldiminato nickel methyl pyridine complexes 8a-h-pyr bearing 2,6-di-(4-R'-phenyl)phenyl groups on the imine nitrogen and varying in the remote substituents [R' = C 8 F 17 (a), CF 3 (b), F (7c), H (d), Me (e), tert.-butyl (f), OMe (g), and NMe 2 (h)] were studied as precatalysts for ethylene polymerization. Complexes 8a-hpyr catalyze the polymerization of ethylene to low molecular weight polyethylene. Decreasing molecular weight and increasing degrees of branching are observed in the order R' = C 8 F 17 % CF 3 > F > H > Me > MeO > tert-butyl > NMe 2 . X-Ray diffraction analysis of complex 8c-pyr and polymerization results obtained with complexes 8-pyr indicate that it is not the sterics but the electronics of the R' group that control the polymer microstructure. This is a rare example of a polymerization catalyst in which substituents effects can clearly be traced to electronics exclusively.