We have performed a detailed investigation of the low temperature (T = 6 K) photoluminescence spectra and recombination lifetimes of localized excitons in a set of InGaN/GaN single quantum wells in which the indium fraction in the quantum well was varied. We found that with increasing indium fraction the photoluminescence peak emission moved to lower energy and the intensities of the phonon replicas relative to the zero-phonon line increased. From a multi-Gaussian fit of the experimental data, we extracted the Huang-Rhys factor (S), a measure of the strength of the exciton coupling with LO-phonons. By comparing experimental S factors with the results of a theoretical model, we found that the excitons localize on a length scale of ~2 nm in our samples.1 Introduction In InGaN/GaN quantum well structures, it is widely believed that injected carriers are localized in space. The principal effects of localization are the suppression of non-radiative recombination mechanisms and a red shift in the peak energy of the inhomogeneously broadened spontaneous emission spectrum. If improvements are to be made in the performance of InGaN/GaN LEDs and lasers, the precise nature of the carrier localization has to be understood in detail.One consequence of carrier localization in InGaN/GaN quantum wells is the appearance of strong LO phonon accompanied recombination [1] that results from the lattice distortion caused by the electric field of the exciton. In this work, we have used the theory first developed by Huang and Rhys describing the intensity distribution of the zero-phonon (E 0 ) and phonon replica (E 0 − nħω LO ) recombination [2] to extract the so called Huang-Rhys factor S, a measure of the strength of the exciton LO-phonon coupling, for a set of InGaN/GaN single quantum wells with different indium fractions. By comparing experimental and calculated S values, we have determined the localization length scale for the excitons, a scale comparable to the contrast variations observed in our high-resolution transmission electron microscopy images of the quantum wells.