Azobenzene-containing surfactants (azo-surfactants) have garnered significant attention for their use in generating photoresponsive foams, interfaces, and colloidal systems. The photoresponsive behavior of azo-surfactants is driven by the conformational and electronic changes that occur when the azobenzene chromophore undergoes light-induced trans ⇌ cis isomerization. Effective design of surfactants and targeting of their properties requires a robust understanding of how the azobenzene functionality interacts with surfactant structure and influences overall surfactant behavior. Herein, a library of tail substituted azosurfactants were synthesized and studied to better understand how surfactant structure can be tailored to exploit the azobenzene photoswitch. This work shows that tail group structure (length and branching) has a profound influence on the critical micelle concentration of azo-surfactants and their properties once adsorbed to an air−water interface. Neutron scattering studies revealed the unique role that intermolecular π−π azobenzene interactions have on the self-assembly of azo-surfactants, and how the influence of these interactions can be tuned using tail group structure to target specific aqueous aggregate morphologies.