Linguistic Expertise of Brand Names: The Problem of Homonymy (Based on Ergonyms of Kemerovo Region)

Golev, Nikolay D.; Dudareva, Yana Alexandrovna

doi:10.26170/pl18-05-18

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“…Многие из таковых тенденций восходят к глубокой древности, имеют длительную историю, продолжаются в настоящее время и обладают перспективой дальнейшего продолжения в новом качестве. Лингвисты уже неоднократно обращали внимание на различные аспекты новизны, которые несет с собой современная виртуальная коммуникация (см., например, [1][2][3][4][5]). Настоящая статья является продолжением предшествующих исследований автора, их результаты, в частности, отражены в некоторых публикациях [2; 3] и отчасти представлены в содержании данной статьи.…”

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Codes of Modern Written Communication: Acoustic-Auditory vs. Manual-Visual

Golev

2022

Vestn. Kemer. gos. univ.

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The article introduces the semiotic, cognitive, and technical aspects of the most important trends in the modern written communication, which arise as a result of the competition between acoustic-auditory and manual-visual codes. The author believes that Russian education has to adapt to the contemporary trends in virtual communication, which requires a preliminary research. The problem is that the integral-systemic presentation of communicative content is developing as a result of the growing share of visual data in various types of communication. The school course of Russian is based on elementary strategies and cannot keep up with these changes. Video-clip unites give the visual-written perception much better holistic possibilities than those of the phono-auditory-written channel. The competition of these two forms of writing is unlikely to displace the weaker opposition member. Chances are that it will redistribute their functions based on the advantages of each form.

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Codes of Modern Written Communication: Acoustic-Auditory vs. Manual-Visual

Golev

2022

Vestn. Kemer. gos. univ.

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show abstract

Linguistic Expertise of Brand Names: The Problem of Homonymy (Based on Ergonyms of Kemerovo Region)

Cited by 1 publication

References 0 publications

Codes of Modern Written Communication: Acoustic-Auditory vs. Manual-Visual

Codes of Modern Written Communication: Acoustic-Auditory vs. Manual-Visual

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