“…With particular reference to hate speech, most previous considerations seem to have assumed that it is the negative valence of ethnophaulisms that constitutes the element of hate in hate speech (e.g., Davis & Dollard, 1964, p. 293;Greenberg et al, 1988, p. 75;Palmore, 1962, p. 442). Moreover, consider the remarkable frequency with which Allport (1954) used ethnophaulisms to illustrate his conceptualization of prejudice: Ethnophaulisms were employed for illustrative purposes in 14, or about half, of his 31 chapters; on average, Allport (1954) did not cover more than 11 pages without using at least one ethnophaulism to illustrate some element of prejudice (Mullen & Leader, 2005). However, all of these illustrations emphasize the negative valence of ethnophaulisms, and at no point did Allport consider the complexity of ethnophaulisms.…”