Objectives:The main objective of this study is to define Plithogenic product fuzzy graphs (PPFGs), and introduce its properties. Method: PPFGs is newly introduced as a new graphical model where P-vertices are characterized by four or more attributes and the attribute values of P-edges are computed using the product operator. Findings: Theoretical discussions and results related to PPFGs, and subgraphs, paths, cycles, trees, bridge and cut vertex in PPFGs are demonstrated with examples. A social network model based on the notion of PPFGs has been presented and analyzed to show the utility and the advantage of Plithogenic product fuzzy graph model. Novelty: Strong and weak P-vertices, and highly strong, strong and weak P-edges are identified to analyze the strength of connectivity between different units. P-order, P-size, P-vertex range, P-edge range, degree, total degree, and average P-weight of P-vertices are computed to examine proximity, significance and centrality of units.