“…While conflict styles are subject to the interplay of cultural, situational, and individual variables, by and large, culture exerts a strong influence on people's conflict style preferences and selection (Cai & Fink, 2002;Ting-Toomey, 2005;Zhang, Ting-Toomey, & Oetzel, 2014). In spite of some minor inconsistencies, studies demonstrate that members from individualistic cultures tend Communication Quarterly 3 to be more competing and confrontational, but less avoiding and obliging, than those from collectivistic cultures (Croucher et al, 2012;Oetzel & Ting-Toomey, 2003;Oetzel et al, 2001;Ting-Toomey, 2005).…”